The RFP is outdated for martech. Learn faster, outcome-driven ways to select vendors through real-world pilots and partnerships. Gareth Chilton on September 9, 2025 For decades, the request for proposal (RFP) has been the default model for selecting technology vendors — a structured way to define requirements, score responses and declare winners. That approach … Continue reading Why pilots, not RFPs, define the future of martech selection
A governance structure should be top of mind from the start of your DAM journey. Here’s how to define one for your organization. Rachel Edwards on March 24, 2023 When setting up a new digital asset management (DAM) system, governance is usually toward the bottom of the to-do list and, in some cases, forgotten altogether. … Continue reading How to define your DAM governance structure
Steven Imke May 24, 2021 Social media has matured as a marketing channel over the years and is often paired with other channels like websites, blogs, videos, and more when trying to accomplish a specific business goal. Lost on me, until more recently, was the value of setting social media goals when it comes to … Continue reading How to Define Your Social Media Goals
Ramon Nuez April 2, 2021 Abraham Lincoln was 23 years old when he declared to run for the Illinois state legislature. Abraham wrote, “Every man is said to have his peculiar ambition.” Lincoln continues, “All that I am or hope ever to be I get from my mother.” Lincoln’s step-mother Sarah Bush Johnson explained, when … Continue reading The Questions That Define Your Ambition Could Be Your Superpower
Lovepreet Dhaliwal July 31, 2020 Millions of jobs and companies have been staggered due to nationwide lockdown. Undoubtedly, the economy will rise again, and organizations will resume. In this, the overall recruitment industry is set to undergo changes post normalization and find a few innovative ways to attract, hire, and retain new talent. What I … Continue reading 5 Factors that Define the New Normal After COVID-19
Jeff Previte — March 23, 2020 Launching a marketing campaign without knowing your audience is like shooting into the dark. You have no clear target and no concept of what success actually looks like. This is why your target market is so important to your business. What Is a Target Market? via GIPHY The term … Continue reading How to Define Your Target Market
Stephanie Ockerman — March 6, 2020 A question that frequently comes up in my Scrum Training courses is how to define a product. Scrum was created to help small teams solve complex problems and deliver products of the highest possible value. Scrum is used well beyond software because many teams and organizations recognize their work … Continue reading How to Define a Product
Esther Cohen — June 6, 2019 — June 6, 2019 Project workflows bring order and structure to your agency’s operations. Learn how to create your own workflows in this guide. When lay people think of creative work, they usually think of sparks of brilliance and inspirational “Eureka!” moments. The truth is that creative work requires … Continue reading How to Define and Develop Your Project Workflows
These three simple questions will help you figure out what your brand is and how it fits into the lives of your current and potential customers. Jacob Baadsgaard on May 8, 2019 What is your brand? Ask most business owners or marketers that question, and they’ll usually start talking about their logo, catchphrases or even … Continue reading Here’s how to identify and define your brand to engage customers
Albert Costill — March 11, 2019 — March 11, 2019 How do you define success? Maya Angelou said, “Success is liking yourself, liking what you do, and liking how you do it.” Winston Churchill’s take? “Success consists of going from failure to failure without loss of enthusiasm.” “My definition of success?” Richard Branson asked himself … Continue reading Entrepreneurs, Realize Your Employees Don’t Define Success the Way You Do
