by Scott Margenau February 14, 2016February 14, 2016 Are you giving your customers too many choices? More is better, right? More oatmeal flavors, more types of Gatorade, more programs to watch on television. We often hear from companies with a promise of more, more, more! Not so fast. Sometimes the only thing that results from … Continue reading Decisions, Decisions: How Offering Too Many Choices Can Drive Your Customers Away
by ZOG Digital January 25, 2016 Follow @zogdigitalJanuary 25, 2016 Global spending on media is on the rise. McKinsey & Company predicts it to surpass 2 trillion in 2019 due to digital advertising’s 16.1 percent compound annual growth rate (CAGR). For brands looking to maximize profitability and establish awareness as a market leader, every dollar … Continue reading Informed Budget Decisions Earn Market Share
by Rick Whittington December 24, 2015 Follow @rickwhittingtonDecember 24, 2015 You might be surprised to know how your prospects are using your company website. Customers are usually not looking for specific products and services; they’re looking to form solution sets — possible solutions to the issues they face. Your virtual presence (website content, social media … Continue reading How Your Website Affects Your Customer’s Decisions
James ClearSeptember 29, 2015 Why do we make unhealthy and unproductive choices — even when we know we should do better? If you ask most people, they will say that poor choices are a result of a “lack of willpower.” But research from Columbia University is beginning to reveal that willpower doesn’t quite work that … Continue reading How Willpower Works: The Science Of Decision Fatigue And How To Avoid Bad Decisions
Stacey RudolphSeptember 14, 2015 Just how influential are brand names to consumers’ buying decisions? The way people shop has dramatically changed over the years. Today, shoppers are less patient and marketers have a very small window of opportunity to influence their decision. As a result, many businesses employ different ambitious strategies to try to woo … Continue reading To What Extent Does Branding Affect Consumers’ Purchasing Decisions? [Infographics]
Stacey RudolphAugust 8, 2015 The latest statistics show that smartphone plays a very important role when it comes to making buying decisions. Just what is the extent of smartphones’ influence in e-commerce? Let us look at the latest infographic by invesp on how smartphones influence shopping behavior. Consulting Mobile Commerce Survey released interesting findings showing … Continue reading Smartphones Influence Buying Decisions, More than You Ever Thought
Jackie NagelJuly 27, 2015 Making decisions in your business, especially with so much riding on that decision, is tough. Do you follow your gut? Your friend’s suggestion? The latest information published at Entrepreneur.com? Although all are good resources to facilitate your decision-making, your best decisions are strategic decisions. There are two fundamental decision choices entrepreneurs … Continue reading 3 Tools Every Entrepreneur Needs to Make Strategic Decisions
Stacey RudolphJuly 25, 2015 As marketers, it is important to understand consumer usage and attitudes towards online reviews. The latest statistics and trends, which have been compressed into an infographic by Invesp, show that 90% of consumers read online reviews and 88% of them trust the online reviews as much as personal recommendations. In other … Continue reading The Impact of Online Reviews on Customers’ Buying Decisions [Infographic]
Jacob ShriarJune 29, 2015 HR Data is becoming incredibly sophisticated. I met with a business the other day that has four dedicated PhDs in their HR department to handle “big data” analysis. Most HR departments aren’t that advanced yet, but the ones that are taking analytics seriously will have a huge advantage over their competitors. … Continue reading How HR Metrics Help You Make Smarter Decisions
Dennis YuJune 6, 2015 I charge a premium for consulting. Clients pay for your years of experience, not how many minutes you spent on an issue. If you were to compare a jet aircraft versus a Greyhound bus, you might conclude the cross-country trip of 3 days and 2 hours (74 hours) is a great deal for … Continue reading Bad Business Decisions From Good Statistics
