Alexander Toll — January 31, 2017 — January 31, 2017 Recruiting is about building strong teams of driven people – and qualifications can’t always determine that Oprah Winfrey grew up poor and was an unproven radio host when she was hired at age 19 to do evening news. But her unusual, emotional, ad-lib delivery prompted … Continue reading What We Can Learn From Unexpected Hiring Decisions
Stacey Rudolph — January 10, 2017 — January 10, 2017 Did you know that free shipping is the second most popular influencer of online purchasing decisions? The phrase “free shipping” is music to the ears to many who shop online. Indeed, 90% of customers say that free shipping is the no. 1 incentive to shopping … Continue reading Does Free Shipping Influence Online Buying Decisions [Infographic]
Frank Rumbauskas — December 23, 2016 Follow @FrankRumbauskas— December 23, 2016 I don’t keep it a secret that I credit Napoleon Hill with all of my success; in fact, I re-read his master work The Law of Success 3-4 times each year and learn something new each time. If you’re not familiar with that book, … Continue reading Napoleon Hill’s Masterful Lesson on Making Quick and Definite Decisions
Columnist Mark Ballard explains how we can use statistics to supplement our conversion data and intuition when deciding on keyword-level bids in AdWords. Mark Ballard on November 14, 2016 Paid search is an industry that’s grounded in data and statistics, but one that requires practitioners who can exercise a healthy dose of common sense … Continue reading Coaxing smarter paid search bidding decisions out of sparse conversion data
by Laurie Sullivan@lauriesullivan, November 4, 2016 Consumers anticipate doing more of their shopping through online channels this year, but marketers need to understand the personal and the emotional cross-channel purchase journey. Personalization is a driving factor for higher sales during the 2016 holiday shopping season. Of those surveyed, 31% of people participating in a survey … Continue reading Personalizing Web Sites, Ads Dominate Holiday Shopping Decisions
by Aaron Baar, Staff Writer, October 25, 2016 Yeah, that headline has a pretty big “duh” factor to it. Of course information is critical when it comes to making a decision; true impulse decisions are infrequent and they rarely work out the way we’d want. But every now and then it’s important to remind ourselves … Continue reading Information Is Critical For Consumer Decisions
by Liz KislikOctober 18, 2016 When leaders make decisions skillfully, everyone on the team wins. But when leaders are poor decision-makers, the team’s performance and culture suffer, and individual team members can lose confidence and become disengaged. Unfortunately, though, team members don’t always make good decisions on their own. They may not have the experience … Continue reading Tried and Tested Ways to Make Better Team Decisions
Looking for more insights into your consumers? Columnist Andrew Ruegger discusses the advantages of Google Audience reports and offers some examples of how he uses it to drill down into data. Andrew Ruegger on August 29, 2016 Market-leading site analytics providers such as Google and Adobe continue to bring new insights about consumer behaviors through … Continue reading How to use Google Analytics audience data to make media and marketing decisions
by James Clear April 26, 2016 Follow @james_clearApril 26, 2016 You might assume that humans buy products because of what they are, but the truth is that we often buy things because of where they are. For example, items on store shelves that are at eye level tend to be purchased more than items on … Continue reading Design for Default: How to Optimize Your Daily Decisions
by Daniel Matthews March 21, 2016 Follow @danielmatthews0March 21, 2016 The number of technology ‘solutions’ for business is mind-boggling. How are you supposed to keep up? Should you even try? Wouldn’t it be better to simply find a solution when there’s a problem, instead of worrying about being so savvy? The old-fashioned model of doing … Continue reading How Best to Make Technology Decisions For Your Business
