Tag Archives: decisions

Using Financial Statements to Make Better Business Decisions

Business Planning

Mark HalsteadMay 9, 2015 Poring over financial statements is not many people’s idea of a great way to spend time. Even if you’re a passionate and committed business boss, the prospect of delving into details of your company’s financial performance might well be distinctly unappealing. However, while you might think you already know what your … Continue reading Using Financial Statements to Make Better Business Decisions →

Digital Ad Decisions: Native Content Advertising Vs Paid Social Media

Digital Marketing

Kate BoyceApril 7, 2015 Paid search engine marketing (PPC) has been essential to the success of online B2B marketing for an incredibly long time (by digital marketing standards anyway). According to the CMI, it’s the type of paid media used most often by B2B Marketers, and is considered the most effective as well. But that … Continue reading Digital Ad Decisions: Native Content Advertising Vs Paid Social Media →

Customer Experience Must Drive Marketing Technology Decisions

Digital Marketing

Corey Craig explains how Dell created its Solutions Nurture platform to provide content at pain points in customer journey. Matt McGee on April 1, 2015 If there’s been one overarching theme at the MarTech conference, it’s the need for marketing technology (and the marketers that use it) to focus on the customer first. Speakers from … Continue reading Customer Experience Must Drive Marketing Technology Decisions →

CMOs Focus More On Tech To Automate Media Decisions

Digital Marketing

Laurie Sullivan @lauriesullivan, (March 26, 2015) Blake Cahill, global head of digital and social marketing at Philips, manages more than 70 marketing technologies. He is one of a growing number of marketing heads becoming inundated with technology as media silos crumble and data integrates to support cross-channel and cross-device marketing and advertising. “Just in the … Continue reading CMOs Focus More On Tech To Automate Media Decisions →

Enterprise Mobility – Decisions, Decisions

Mobile Marketing

Shyam DevalMarch 25, 2015 As the mobility revolution moves from the consumer app space into the realm of Enterprise Mobility, companies of all sizes have to make decisions around how best to leverage the mobile apps in increasing employee productivity and efficiency while positively impacting overall business outcomes.  These decisions involve myriad technology choices such … Continue reading Enterprise Mobility – Decisions, Decisions →

3 “Simple” Business Decisions That Impact The Future Of Your Employees’ Work

Corporate

Shelly DuttonMarch 1, 2015 Decision making and running a business are synonymous no matter your role, the size of your company, or industry in which you compete. Some decisions can be as difficult as determining whether the timing is right to enter a new market. Others can appear to be simplistic in nature; however, they … Continue reading 3 “Simple” Business Decisions That Impact The Future Of Your Employees’ Work →

Who, What, Why & How? The Four Tough but Essential Decisions Every Business Leader Must Make

Leadership

Denyse Drummond-DunnJanuary 26, 2015 “Why do I have to do it?” That was what my friend’s daughter provocatively asked him recently. She didn’t want to do something he had requested of her and like many kids was now questioning his reasoning as well as his authority. This happens in the work environment too. When you … Continue reading Who, What, Why & How? The Four Tough but Essential Decisions Every Business Leader Must Make →

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