Zach Heller — August 3, 2018 Follow @zheller — August 3, 2018 If you have participated in any conversations about design, you’ve likely encountered the term white space. Likelier still, you’ve heard a designer talk about white space in a positive way. And if you are like me, you have heard the non-designers in the … Continue reading What’s the Deal with White Space?
Taylor Gordon — June 25, 2018 — June 25, 2018 I’ve been fortunate over the last several years to have clients who usually pay on time. There’s only been two — that I can vividly remember — who have paid late consistently. Managing late invoices are a drag, and it can also be discouraging. If … Continue reading How to Deal With a Habitually Late Paying Client
AI In Influencer Marketing: Buzzword Or Real Deal? by Kamiu Lee , Columnist, June 22, 2018 Since the onset of artificial intelligence’s use for previously manual business functions, headlines have both heralded the technology and criticized its potential to take over myriad jobs. The influencer marketing industry has been the latest to discuss where smart … Continue reading AI In Influencer Marketing: Buzzword Or Real Deal?
Britt Laeger — May 24, 2018 — May 24, 2018 krzysztof-m / Pixabay When it comes to business, the only thing that ultimately matters is whether or not you can close deals and customers. You can have the best marketing program, but if your sales team can’t sell your products, none of it matters. And … Continue reading Video for Sales: 7 Effective Ways to Close the Deal
Ana Gotter — May 7, 2018 Follow @ana_gotter — May 7, 2018 When I was in sales at Kay Jewelers, I learned to recognize The Pause. This is what happened when I tested closing, and the customer just wasn’t quite there yet. They got a wrinkle in their brow, frowned, and normally threw in a … Continue reading How to Use Facebook Offers to Sweeten the Deal & Drive Conversions
After brands spend big bucks to get a potential customer into the retail environment, how can they win the sale? Contributor Davor Sutija suggests approaches and technologies that can help. Davor Sutija on April 11, 2018 at 2:41 pm One of the most fundamental goals a brand marketer has is to lead consumers to the … Continue reading Closing the deal with in-store customers
Mary Cate Spires — April 6, 2018 — April 6, 2018 Are you looking to build a website? Do you have no idea where to start? Maybe you have found yourself asking what platform you should build on. If you are like me, acronyms have probably started to run together. COS, CMS, ABC . . … Continue reading What’s The Big Deal Between HubSpot COS and CMS?
Kasia Kowalska — April 4, 2018 — April 4, 2018 Cold email rejection is never fun. You take the time to research your prospect, you know your product can help them, you carefully tailor your opening email to speak to them personally, and you hit the ‘Send’ button with excitement. You just know they’re going … Continue reading “Stop Emailing Me!” – How to Deal With Cold Email Rejection
Kalpana Arya — March 26, 2018 — March 26, 2018 Budding managers are often oozing with inspiration to build a high-performance team. But, somewhere down the line, they succumb to the mundane, forgetting all their past sayings. Most blame their bosses for freezing their hottest ideas with the strong blow of inertia. Frequent aversions created … Continue reading Deal with Your Bad Boss; Don’t Run Away
Devon Smiley — March 13, 2018 Follow @devonmsmiley — March 13, 2018 “This needs to be done by the end of the month!” “We need to lock in the results before the end of the quarter!” “I can’t start the new year until this deal is done!” If you’re in business, you’ve likely heard at … Continue reading Negotiating A Great Deal, Despite Time Pressure
