The five-day stretch from Thanksgiving to Cyber Monday was record-breaking for e-commerce but brands still have more time for profitable sales on Amazon. Andrew Waber on December 12, 2019 On Cyber Monday alone, consumers spent $9.4B via online channels – that’s up $1.5B from just last year, according to Adobe, and another record-breaking figure in … Continue reading Amazon ad spend rises over Cyber 5, but most efficient sales days still ahead
Amanda Fountain — December 11, 2019 World Kindness Day. National Chocolate Chip Cookie Day. Cybersecurity Awareness Day. Memorial Day. Awareness days run the gamut from the absurd and fun to the somber and weighty. Often, I work with brands who want to incorporate awareness days into their social media content calendars believing it will connect … Continue reading Why Your Brand Shouldn’t Post About Awareness Days On Social Media
Dave Brock — November 30, 2019 Follow @davidabrock Long time followers will know that I’m obsessed with the concept of micro-improvements. The concept of getting 1% better each day, leads to huge gains over the year. I’ve reviewed my process on micro improvements in past posts. I sit down at the end of each day … Continue reading Designing “Good Days”
Kevin Payne — October 30, 2019 Follow @kevintpayne Lead generation continues to challenge marketers 65% of businesses consider generating traffic and leads as their biggest challenge. (Image Source: Venture Harbour) Between the introduction of the digital space and advancing technologies, one would think marketers all over the world would have no problem generating more leads … Continue reading 7 Strategies to Get Your First 100 Leads in 90 Days (or Less)
Rick Goodman — February 24, 2019 Follow @DrRickGoodman — February 24, 2019 I’ve written before about the importance of having the right morning routine—but today, I want to pan back and talk about something even more basic: Simply put, the way you structure your days can have a big impact on your productivity. It’s not … Continue reading Structure Your Days for Maximum Productivity
On its fourth-quarter 2018 earnings call, the company noted YouTube’s contributions to revenue growth and cited performance formats and YouTube TV initiatives as areas of future growth. Ginny Marvin on February 5, 2019 Developing the advertising business on YouTube continues to be a huge focus for Google. On its fourth-quarter earnings call Monday, company executives … Continue reading Google: Still ‘early days’ for performance advertising on YouTube
Kelly MicKey — January 30, 2019 — January 30, 2019 The first 100 days of a new marketing leadership position can be both exciting and stressful. Whether you are new to your organization or the role, you’ll be tempted to come in and start making changes on Day 1. After all, you’re an experienced marketer … Continue reading The First 100 Days: What Every New Marketing Leader Needs to Know
Will Price — September 14, 2017 Follow @lordwilliam — September 14, 2017 The landscape of social media is shifting faster than marketers are able to keep up with it. It seems like just (September 17, 2017) I was adding new people to my Top 8. Now, I’m finding the right pin for my Story and … Continue reading The Best Days and Times to Post on Social Media [Infographic]
Rick Goodman — September 6, 2017 Follow @DrRickGoodman — September 6, 2017 tpsdave / Pixabay You’d think hard-working people wouldn’t need to be told twice to take a vacation—but you’d be surprised. According to some studies, American workers leave more than half their vacation days on the table. That’s a real problem, because it means … Continue reading How to Motivate Your Employees to Take Vacation Days
Want to know how to outrank your competitors on YouTube? Columnist Andrew Dennis outlines his process for dominating the top spots in YouTube search. Andrew Dennis on August 30, 2017 Ranking number one is easy! Of course, that is a bit of a tongue-in-cheek comment. After years of working in the search industry, I … Continue reading How to rank #1 on YouTube search in 30 days [case study]
