By Victoria Klochkova July 27th, 2017 Content marketing is, undoubtedly, one of the most important buzzwords among crucial concepts of modern promotional activities. Unfortunately, content marketing isn’t always applied to maximum effect. A good illustration is a recent study by software company Prezi: 8 out of 10 people forget about branded content in no more … Continue reading 8 Out of 10 People Forget Branded Content In 3 Days
Angela Murphy — July 25, 2017 — July 25, 2017 Last week, a poignant reminder of the importance of paid time off (and its lack of use) went viral. Madalyn Parker, a Michigan-based web developer, emailed her team to candidly tell them she’d be taking a few mental health days. Her boss was not only … Continue reading Time Off, Pays Off: The Science Backing Vacation Days
Dave Brock — March 16, 2017 Follow @davidabrock— March 16, 2017 Sales isn’t easy! If it was, it could be totally automated and our customers and companies wouldn’t need sales people. We continue to see those parts of selling carved away, with more effective and efficient channels being leveraged—as they should be! We don’t create … Continue reading It Ain’t Easy, Those Days Are Long Past!
So, you’ve just implemented a new marketing attribution solution. Now what? Columnist Alison Lohse explains how you should be spending those first three months to achieve positive ROI. Alison Lohse on March 16, 2017 Your marketing attribution solution should have positive ROI and start paying for itself within 90 days of implementation. This goal … Continue reading 4 steps to ROI-positive marketing attribution in 90 days
Here’s my inside preview of MarTech San Francisco! Scott Brinker on March 15, 2017 We’re only seven weeks away from the MarTech conference in San Francisco, May 9–11. This will be the biggest and best one yet, with 70+ sessions, 100+ speakers, 100+ exhibitors and sponsors, and 2,500+ marketing and marketing technology leaders gathering together to meet, … Continue reading Master modern marketing technology leadership over 2 intense days
Claire Topalian — January 18, 2017 Follow @clairetopalian— January 18, 2017 We’ve all heard the phrase, “in the President’s first 100 days…” but this thinking holds true for any new employee in any job. The first few months in a new environment presents a critical window of opportunity to set the tone. In the workplace, … Continue reading How to Be Successful in Your First 90 Days at a Job
Ben Mulholland — December 29, 2016 — December 29, 2016 Over the last year working remotely at Process Street, I’ve been researching as I go. I survived on dumb luck and baseline writing skills. However, in the last 30 days, I’ve built a system to teach myself how to read more. I’ve built up a … Continue reading How to Read More and Become an Expert Blogger in 30 Days
Itamar Gero — December 15, 2016 Follow @ItamarGero— December 15, 2016 The rise of mobile usage brought a tremendous impact on user behavior, which, in turn, has an effect on the local search landscape. It’s not just about chasing links anymore; it’s about getting accurate NAP citations and driving more signals from business listings to … Continue reading 16 Local SEO Fixes to Ramp Up Your Rankings in 20 Days [Infographic]
By Tim Dugan December 1st, 2016| On the first day of Christmas my true love said to me, “How about you spend some of this holiday vacation time beefing up your site’s SEO and getting ahead in the online marketing world?” And so I said, “Well that wasn’t very romantic of you. Where are my 12 … Continue reading 12 Small SEO Fixes for 12 Days of Christmas
Itamar Gero — November 29, 2016 Follow @ItamarGero— November 29, 2016 Local SEO has always been the saving grace of mom and pop stores when it comes to establishing their online presence. But, the local SEO landscape is changing at lightning fast speed. With Google reducing the Snack Pack to a three-pack and more ads … Continue reading 16 Local SEO Fixes to Ramp Up Your Rankings in 20 Days
