Google Becoming Gatekeeper Of Data With DoubleClick ID Restrictions by Laurie Sullivan @lauriesullivan, May 6, 2018 Google is removing anonymized and encrypted user IDs from DoubleClick data transfer starting May 25, to align its data practices with the European Union’s General Data Protection Regulations (GDPR). The changes apply to all companies using the DoubleClick ID feature, … Continue reading Google Becoming Gatekeeper Of Data With DoubleClick ID Restrictions
Tag Archives: Data
Microsoft Audience Network Launches, Supported By Bing Ads, LinkedIn Data
Microsoft Audience Network Launches, Supported By Bing Ads, LinkedIn Data by Laurie Sullivan @lauriesullivan, May 3, 2018 Microsoft took the first step to integrate data from its LinkedIn acquisition into a new advertising platform that launched Thursday. Microsoft Audience Network, a platform powered by artificial intelligence focused on audience segments, aims to help businesses connect … Continue reading Microsoft Audience Network Launches, Supported By Bing Ads, LinkedIn Data
Google Puts Restrictions On DoubleClick ID Tracking For Data Transfer
Google Puts Restrictions On DoubleClick ID Tracking For Data Transfer by Laurie Sullivan @lauriesullivan, May 3, 2018 Google has placed restrictions on media buyers who use its data transfer service and DoubleClick ID. The company said it will no longer allow buyers to use the DoubleClick ID when using its data transfer service, according to … Continue reading Google Puts Restrictions On DoubleClick ID Tracking For Data Transfer
Countdown to GDPR #7: Data Protection Impact Assessment
Brian Rutledge — May 2, 2018 — May 2, 2018 We’ve made it to #7 in our 10-part GDPR blog series. In this blog post, we tackle Data Protection Impact Assessment (DPIA) and what it may mean for your organization. The Chapter Explained GDPR’s Article 35 is all about the DPIA. Here’s a quick summary: … Continue reading Countdown to GDPR #7: Data Protection Impact Assessment
Search Data Identifies When A Company Might Relocate
Search Data Identifies When A Company Might Relocate by Laurie Sullivan @lauriesullivan, April 30, 2018 Developers at the Economic Development Authority in Western Nevada (EDAWN), a nonprofit regional economic investment authority chartered with attracting companies to Reno, Nevada, have developed a platform that can identify when companies have an interest in relocating. EDAWN’s platform, built … Continue reading Search Data Identifies When A Company Might Relocate
What Consumers Do After A Voice Search And Other Data
What Consumers Do After A Voice Search And Other Data by Laurie Sullivan , Staff Writer @lauriesullivan, April 27, 2018 Marketers know consumers are warming up to voice search on a variety of devices — but they might not know the most frequent action they take after conducting a search through voice on either a smartphone, … Continue reading What Consumers Do After A Voice Search And Other Data
You vs. data: Where people fit in modern retail marketing strategy
Contributor Steve Tutelman advocates for three important attitude shifts that can enable your organization to use data efficiently and effectively. Steve Tutelman on April 27, 2018 Think about all the data you have as a retail marketer. Not just the volume of it; the actual contents of it. E-commerce site performance. In-store performance. … Continue reading You vs. data: Where people fit in modern retail marketing strategy
Customer acquisition on social media — with your own data
At a time when the use of third-party data is under increased scrutiny, contributor Brian Handly touts the benefits of using your own. Brian Handly on April 27, 2018 In the battle for customer acquisition, data plays an important role in marketing strategy, along with a desired product and excellent creative. There’s also the … Continue reading Customer acquisition on social media — with your own data
AI Use Is Growing, But Data Challenges Remain: Study
AI Use Is Growing, But Data Challenges Remain: Study by Ray Schultz , April 26, 2018 Among typical email marketers, most plan to boost their use of artificial intelligence — despite data-related challenges. According to a study by Blueshift and TechValidate, 64% of brands expect to expand their AI usage in 2018, and 36% say … Continue reading AI Use Is Growing, But Data Challenges Remain: Study
How to Use Buyer Intent Data to Reach In-the-Market Technology Buyers
Jeff Kalter — April 17, 2018 — April 17, 2018 Unless they filled in a form on one of your organization’s landing pages or called your sales department, it used to be impossible to identify who was in the market for products and services your company offers. But of all the people looking for a … Continue reading How to Use Buyer Intent Data to Reach In-the-Market Technology Buyers
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