Tag Archives: Data

Time for brands to take customer data personally

Branding Lessons

As consumers and regulators increase scrutiny around data, contributor Nina Caruso says there’s an opportunity to adopt a customer-centric approach to privacy while providing personalized experiences. Nina Caruso on April 10, 2018   Seven in 10 consumers expect a personalized experience from the brands they encounter, according to a survey of 3,000 Americans and Britons that … Continue reading Time for brands to take customer data personally →

Survey: Chasm exists between brands and consumers on data privacy

Branding In Social Media

Forrester report finds growing consumer concern but “cavalier attitude” about data protection among brands surveyed. Greg Sterling on April 8, 2018   Dismissed by many digerati several years ago, privacy has come roaring back as an existential challenge for online publishers and digital marketers. Recent privacy-related surveys from Forrester research capture an alarming chasm between … Continue reading Survey: Chasm exists between brands and consumers on data privacy →

Much ado about data

Data Driven Techniques

Columnist David Rodnitzky explains why he believes the latest Facebook privacy scandal may be overblown. David Rodnitzky on April 3, 2018   There is a common trope in movies — the all-knowing, or omniscient, supervillain. Take the Joker in “The Dark Knight.” At the beginning of the movie, he pulls off a bank heist, manages … Continue reading Much ado about data →

Facebook’s removal of third-party targeting data: what we know

Facebook

Phasing out of data brokers marks a shift as Facebook faces mounting scrutiny and regulatory pressure. Here’s what’s changing why and when. Ginny Marvin on March 30, 2018   Facebook announced it will be removing access to data provided by third-party data brokers within its advertising system. It marks a significant change and signals ways … Continue reading Facebook’s removal of third-party targeting data: what we know →

What Happens When Consumers Stop Giving Up Data Willingly?

Data Management

What Happens When Consumers Stop Giving Up Data Willingly? by Laurie Sullivan , Staff Writer @lauriesullivan, March 30, 2018 Recent news about how companies like Google and Facebook harvest personal data or allow other companies to gain users’ personal data have raised concern among marketers. In the past week I have spoken with a handful of … Continue reading What Happens When Consumers Stop Giving Up Data Willingly? →

Big Data Marketing: 5 Ways AI Can be a Game Changer for Marketing Teams

Big Data Utilization

By Pratik Dholakiya March 22nd, 2018   AI is all the rage these days – no matter what industry you are in. But, it has some exceptional potential for digital marketers. According to Salesforce’s SMB Trends Report, 11% of small businesses already use AI technology. However, many teams (especially those from smaller industries) are not prepared … Continue reading Big Data Marketing: 5 Ways AI Can be a Game Changer for Marketing Teams →

For the Customer’s Sake, Financial Services Companies Need to Blow Up Their Data Silos

Financial Services

Corrie Mieszczak — March 20, 2018 — March 20, 2018 There are all kinds of reasons companies are changing their approach to data management—and the customer experience is as powerful as any. You may ask, “What does data management have to do with our customer relationships, let alone their perception of our brand?” Quite a … Continue reading For the Customer’s Sake, Financial Services Companies Need to Blow Up Their Data Silos →

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