Consumer Buying Behavior Data Reveals Impact Of Social by Laurie Sullivan @lauriesullivan, June 28, 2019 Search marketers analyzing a variety of consumer behaviors to determine whether the person will make a purchase today or in three months may also want to consider the time and the sequence of events that occur on social platforms just … Continue reading Consumer Buying Behavior Data Reveals Impact Of Social
Tag Archives: Data
Next Google Chrome Browser Version To Increase Data Protection
Next Google Chrome Browser Version To Increase Data Protection by Laurie Sullivan @lauriesullivan, June 25, 2019 Google has confirmed a timeline for the rollout of Manifest V3, a Chrome extension that includes a revamped version of the way the company thinks ad blockers should work. Manifest V3 for Chrome extension will be released in late … Continue reading Next Google Chrome Browser Version To Increase Data Protection
Google Increases Privacy In Data Collaboration Between Agencies, Brands
Google Increases Privacy In Data Collaboration Between Agencies, Brands by Laurie Sullivan @lauriesullivan, June 19, 2019 Google engineers have developed a technology — a cryptographic protocol — that allows agencies and brands to work together, sharing sensitive data to gain insights that strengthen the campaign without revealing information about individual customers being targeted. It gives … Continue reading Google Increases Privacy In Data Collaboration Between Agencies, Brands
Search Traffic Data Yields Insights On Brands, Retailers That Failed At Ecommerce
Search Traffic Data Yields Insights On Brands, Retailers That Failed At Ecommerce by Laurie Sullivan @lauriesullivan, Yesterday Search traffic data yields insights on why some brands and retailers just couldn’t survive last year. Walmart, for example, announced this week that it would absorb the remaining assets of Jet.com, which it bought for $3.3 billion three … Continue reading Search Traffic Data Yields Insights On Brands, Retailers That Failed At Ecommerce
Getting Data on Sales Prospects Using Public Sources
Getting Data on Sales Prospects Using Public Sources As you know, sales prospecting is deeply intertwined with research. The information that you collect can inform your pitch, build rapport with the prospect, and shape your messaging. Ultimately, your research will drive your sales numbers. Yet prospect research, at its best, combination an understanding of their … Continue reading Getting Data on Sales Prospects Using Public Sources
Forrester: Over-reliance on big data, siloed teams impede customer insights
Nearly a third of digital marketers reply completely on big data when making decisions according to Forrester’s latest survey. Jennifer Cannon on June 13, 2019 As marketers, we strive to design customer experiences that leave lasting impressions, drive conversions and keep our customers coming back for more. But do we rely too heavily on big … Continue reading Forrester: Over-reliance on big data, siloed teams impede customer insights
How to Boost E-commerce Sales With The Power of Data
Aby League — June 12, 2019 — June 12, 2019 You have an appealing website and a strong social media presence. But why are you not earning more? Where do 1.6 billion online consumers spend their money? If you want more peaks than valleys, you have to pay attention to research and data. E-commerce data … Continue reading How to Boost E-commerce Sales With The Power of Data
3 Ways Intent Data Maximizes Digital Ad Performance
Jessie Coan — June 7, 2019 Follow @jessiecoan — June 7, 2019 There’s one cliché that perfectly sums up the way people feel about display advertising from a web user perspective — you’re more likely to have a heart attack when browsing the internet than click on a digital ad (even accidentally). The numbers back … Continue reading 3 Ways Intent Data Maximizes Digital Ad Performance
Turn Your Data Points Into a Data Picture With Account Scorecard
Janet Polyakov — May 29, 2019 — May 29, 2019 The Need for Account-Centric Measurement “But how do you know it’s working. Show me a dashboard.” You’ve been there. I’ve been there. Whether it’s your CMO, your head of sales, your CEO, or just that curious little reporting angel on your shoulder – we all … Continue reading Turn Your Data Points Into a Data Picture With Account Scorecard
Why Data Matters When It Comes to Reducing Time to Hire
Maren Hogan — May 26, 2019 Follow @marenhogan — May 26, 2019 We find that sometimes, the issues that plague people in talent acquisition are really, really hard to solve. But there’s one problem that we brought on ourselves. In fact, technology is what created the issue in the first place, if you think about … Continue reading Why Data Matters When It Comes to Reducing Time to Hire
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