Olivia Lipkin — August 7, 2019 — August 7, 2019 It doesn’t take much effort to find various studies proving that digital ads are ineffective. One study found that only 12% of display ads are ever looked at, with just 4% being viewed for over a second. That’s certainly less than ideal when you’re trying … Continue reading 3 Reasons Your Digital Ads Fail (and How Intent Data Helps)
Tag Archives: Data
Finance Search Market Data Uncovers Hidden Outperformers
Finance Search Market Data Uncovers Hidden Outperformers by Laurie Sullivan , Staff Writer @lauriesullivan, August 1, 2019 Search engine advertising hinges on competitive bidding, but many marketers lack the transparency to understand their competition. About 41% of marketing executives have never tracked how their competitors perform in paid search, yet they rank their own performance above … Continue reading Finance Search Market Data Uncovers Hidden Outperformers
Proposed NYC law would ban sharing of location data within the city
Passage is not guaranteed but it could inspire other local governments to take similar action. Greg Sterling on July 26, 2019 Third party data is increasingly under threat. As one case-in-point, a bill introduced this week would amend the New York City administrative code to prohibit the transfer or sharing of consumer location data with … Continue reading Proposed NYC law would ban sharing of location data within the city
Google Focuses On Niche Local Events To Gain More Data
Google Focuses On Niche Local Events To Gain More Data by Laurie Sullivan @lauriesullivan, July 19, 2019 Google sees local services as a path to peer-to-peer conversations to gain more data about people, places and things. Some think the company has added a social layer to local services like Google My Business and Google Maps. … Continue reading Google Focuses On Niche Local Events To Gain More Data
How to Leverage Real-Time Data to Solve For Shopping Cart Abandonment
Kristin Schepici — July 15, 2019 — July 15, 2019 After dealing with lingering disjointed legacy systems, an ecommerce practitioner’s next biggest gripe is most likely, shopping cart abandonment. But we have the answer to solve for this challenge, which negatively impacts ecommerce at a rate of about 70%. By using real-time shopper data, organizations … Continue reading How to Leverage Real-Time Data to Solve For Shopping Cart Abandonment
Recent funding news indicates increased need for data compliance management
The digital compliance industry is growing as organizations prioritize data privacy. Jennifer Cannon on July 12, 2019 The past year has brought on an enormous shift for digital marketers and organizations. In the wake of GDPR — and with CCPA going into effect in less than six months — data privacy compliance has become a … Continue reading Recent funding news indicates increased need for data compliance management
Facebook shows users more details about data used to target ads
Users will now be able to see the interests and categories used to target them and where the information came from. Amy Gesenhues on July 11, 2019 at 1:23 pm Facebook is introducing new details to its “Why I’m seeing this ad” feature for users. It now shows the interests and categories used to target … Continue reading Facebook shows users more details about data used to target ads
William of Ockham and Your Facebook Data
Michael Hageloh — July 5, 2019 Follow @michaelhageloh — July 5, 2019 I’m just going to come right out and say it: I think we should all be paid to use social media. Do I have your attention? Okay, good. Now let me back up and explain where I’m coming from. In a lot of … Continue reading William of Ockham and Your Facebook Data
How Small Businesses Can Use Location Data to Fuel Decisions
Liz Weinsten — July 5, 2019 — July 5, 2019 Providing SMBs with the tools they need to maximize local marketing initiatives A recent survey conducted by RIS News and IHL Group found that 58% of retailers in North America were planning on investing in proximity or location-based marketing in 2019.* This is an interesting … Continue reading How Small Businesses Can Use Location Data to Fuel Decisions
The Role of Intent Data in SEO Success
Jess Burns — June 28, 2019 — June 28, 2019 Search engines are getting smarter every day. Combine that with the fact that your competitors are creating more content than ever and you have a recipe for search engine optimization (SEO) disaster. The problem is that SEO is all too often boiled down to keyword … Continue reading The Role of Intent Data in SEO Success
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