By Ron Gutman March 28, 2022 It’s an unfortunate but ever-present truth: The realities of COVID-19 are still far from over. In fact, cases are actually on the rise again—concurrent with easing U.S. restrictions, quarantine fatigue, waning vaccine efficacy and the increasing (yet misguided) belief that the pandemic is behind us. Now, with recent … Continue reading How data could help predict COVID outbreaks
Braze has released a set of solutions to help retail and e-commerce brands leverage zero- and first-party data in a no-code environment. Kim Davis on March 28, 2022 Customer engagement platform Braze has announced a new package of products under the name Braze for Commerce. Aimed at retail and e-commerce brands, Braze for Commerce seeks … Continue reading Braze for Commerce will deliver personalization powered by first-party data
This is the first of Informatica’s data cloud platforms tailored to an industry, and retail is a good first priority. Chris Wood on March 25, 2022 This week, enterprise cloud data management company Informatica launched Intelligent Data Management Cloud (IDMC) for Retail, aimed at helping retail organizations overcome fragmentation and build connected experiences from multi-cloud … Continue reading Informatica launches retail-specific Intelligent Data Management Cloud
New function aims to let users enrich and activate first-party data. Constantine von Hoffman on March 21, 2022 Infutor’s suite of identity data and identity resolution services are now integrated in Snowflake’s Media Data Cloud. This allows Snowflake’s brand, agency, platform and publisher clients the ability to enrich and activate first-party data and utilize data … Continue reading Infutor suite of identity resolution services integrated into Snowflake Media Data Cloud
Microsoft Data Shows Consumers Looking For Experiences by Laurie Sullivan @lauriesullivan, (March 17, 2022) Consumers are looking for experiences in 2022, after two years of lockdowns and restrictions due to the COVID-19 pandemic. The trend is not new — just expanded, according to Microsoft Advertising, which cites data from 2018 showing that 74% of Americans … Continue reading Microsoft Data Shows Consumers Looking For Experiences
Automates process of identifying, targeting and converting late-stage, in-market buyers Constantine von Hoffman on March 16, 2022 Review platform TrustRadius today unveiled an intent data integration with LinkedIn Matched Audiences, part of LinkedIn Marketing Solutions. The integration provides access to downstream intent data. This is then used to automatically target in-market buyers who are in … Continue reading TrustRadius adds LinkedIn intent data integration
S4M Rebrands To Ask Locala With Focus On Local Data For Omnichannel Strategies by Laurie Sullivan @lauriesullivan, March 3, 2022 France-based S4M, which focuses on providing data that brings consumers into local businesses, rebranded to Ask Locala on Thursday. The company continues to build out its services on multiple platforms including mobile, as cookies and … Continue reading S4M Rebrands To Ask Locala With Focus On Local Data For Omnichannel Strategies
Toward A Cookie-Less Future: Data Provider Teams Up With DSP For Better Targeting by Tony Silber , February 21, 2022 The B2B sales-intent data company Bombora is teaming up with Bidtellect, the demand-side platform (DSP), to offer a cookieless marketing alternative, the companies announced last week. Marketers looking for scale and visibility, the companies said, … Continue reading Toward A Cookie-Less Future: Data Provider Teams Up With DSP For Better Targeting
Social Causes Through Data by Laurie Sullivan , Staff Writer @lauriesullivan, February 11, 2022 Many artists, musicians and brands, among others, have pledged royalties or some sort of funding to social justice groups. In 2021, Jeff Tweedy, guitarist for the band Wilco, told CBS’ Anthony Mason: “We have a large segment of our population that worked … Continue reading Social Causes Through Data
Brands influence consumer perception through the intentional design and execution of their experiences. Here are four steps to get it right. Material on February 11, 2022 In the customer experience world, memory is a powerful force that shapes consumer-brand relationships. Unfortunately, memory can be misleading. Thanks to Nobel prize-winning psychologist Daniel Kahneman, we know that … Continue reading No, the customer isn’t always right—How to get the most from your CX data
