Only your team can determine which metrics mean the most for your business. Ruben Ugarte on April 27, 2022 Marketing teams have access to an unprecedented amount of data and customer insights, but too many aren’t actionable or useful. It may be fascinating that 40% of your customers come from Kansas, but how does that … Continue reading Analytics software delivers data, standards deliver insights
Users can find out what data is collected, if it is shared and the developer’s security policies. Constantine von Hoffman on April 27, 2022 Google Play is rolling out a new safety section aimed at giving users more detail about what data apps collect and how it’s used. What it does. It will show what … Continue reading Google Play rolling out app data collection labels
Clean rooms create an opportunity to drive insights from anonymized data pooled in a neutral space by brands and publishers. Kim Davis on April 25, 2022 What they are. “Clean rooms” are a type of privacy-enhancing technology (PET) that allows data owners (including brands and publishers) to share customer first-party data in a privacy-compliant way. … Continue reading Why we care about data clean rooms
A new suite of solutions aims not just to evaluate data from conversational and social streams but use it to predict business outcomes. Kim Davis on April 22, 2022 Conversation intelligence platform Converseon has announced the launch of a suite of AI-powered solutions to drive predictive analytics from conversational data. The aim is to predict … Continue reading Converseon applies predictive analytics to conversation data
But they do want to know just how their data will be used, a new survey finds. Constantine von Hoffman on April 20, 2022 Good news, marketers: While consumers are worried about their data being misused, the misuse they’re worried about is criminal, not commercial. Nearly half of consumers are afraid their data will be … Continue reading Consumers aren’t so worried about data misuse by advertisers
ActionIQ, InfoSum Create Partnership To Leverage Second-Party Data by Laurie Sullivan @lauriesullivan, April 19, 2022 The creation of partnerships to leverage second-party data has received more attention of late. On Tuesday, enterprise customer data platform (CDP) ActionIQ and collaboration and data cleanroom platform InfoSum announced a partnership to support second-party data. The agreement combines the … Continue reading ActionIQ, InfoSum Create Partnership To Leverage Second-Party Data
Winning in Physical and Digital Retail With the Power of Data by Allysun Lundy , Op-Ed Contributor, April 14, 2022 After over a year of debate about whether shoppers will go back into stores, I think it’s been decided: it will be a blend of both, but to keep shoppers loyal to a brand or … Continue reading Winning in Physical and Digital Retail With the Power of Data
Marketers Are Making Decisions Based On Stale Data: Study by Ray Schultz , April 7, 2022 Email teams should beware of stale data, judging by a new study from Heap: How To Miss Everything Your Customers Do (And How Not To). Nearly 30% of automatically captured events change their definition in the first six months. … Continue reading Marketers Are Making Decisions Based On Stale Data: Study
Semrush Data Identifies Nuances In Number Of Keywords Per Search by Laurie Sullivan , Staff Writer @lauriesullivan, April 7, 2022 The number of keywords people use to find information across the internet continues to change. Fifty-one percent of searches in 2021, analyzed for a study published by Semrush, contained between one and two keywords, while 43.3% … Continue reading Semrush Data Identifies Nuances In Number Of Keywords Per Search
By Rob Pegoraro March 30, 2022 For the third time in seven years, Washington and Brussels have shaken hands on a deal to keep customer data flowing—and to keep a certain American social network afloat—across the Atlantic. The new Trans-Atlantic Data Privacy Framework’s provisions for E.U. individuals to seek redress against overreaching U.S. intelligence … Continue reading The new trans-Atlantic data agreement puts E.U. priorities first
