Informatica launches retail-specific Intelligent Data Management Cloud

This is the first of Informatica’s data cloud platforms tailored to an industry, and retail is a good first priority.



This week, enterprise cloud data management company Informatica launched Intelligent Data Management Cloud (IDMC) for Retail, aimed at helping retail organizations overcome fragmentation and build connected experiences from multi-cloud and hybrid environments.


Retailers like Discount Tires and long established organizations like The Hershey Company have implemented the IDMC. The IDMC for Retail version is Informatica’s first step in building industry-specific cloud data management platforms.


Retail is a logical first step in this direction with that industry’s shift to online shopping. To navigate this transition, marketing teams will look to data management to bridge data silos and build out hyper-personalized experiences, which the IDMC for Retail platform promises to deliver.



According to the company, other features for the IDMC for Retail platform include:



  • Improving customer profiles with clean, consistent and complete information;
  • Increasing self-service with search and exploration of customer relationships through both network and hierarchy views and 
  • Helping efficiently acquire, manage and publish relevant and trusted product content to drive seamless customer experiences.

Why we care. Not only has the buyer journey for online shopping transformed, but it has also become more buyer-driven. Self-service through search and self-education is an important part of hyper-personalization today. With all the insights they might have on what products or services a customer is intent on purchasing, the customer still wants to be in the driver’s seat.


As we’ve seen with Infutor’s recent Snowflake integration, cloud data management and CDPs are not only fueling seamless and relevant experiences, but they’re also supporting identity functions. Informatica purchased identity resolution provider Allsight in 2019.


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About The Author










Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country’s first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on “innovation theater” at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.

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