Tag Archives: Customers

How To Tailor Copy To Customers In Different Stages Of The Buying Cycle

by Brian Farrell February 3rd, 2015 Brian Farrell Brian Farrell is sales leader, author and social seller. He’s also the founder of FIND the CLIENT – a sales consulting organization providing interim sales leadership as well as training, recruitment & sales coaching for B2B sales organizations. One of the foundational copywriting strategies is to … Continue reading How To Tailor Copy To Customers In Different Stages Of The Buying Cycle →

3 Ways You Can Re-engage Your Customers Through Email Content

Email Marketing

David AndersenFebruary 2, 2015 The first few months of the year are usually considered a bit of a depressing time. It’s dark, cold and gloomy outside, and most of us would rather just stay indoors until Spring arrives. For email marketers, it can be challenging to find the right approach for kicking off the new … Continue reading 3 Ways You Can Re-engage Your Customers Through Email Content →

How to Get Customers to Come Back for More

Marketing Strategy, Sales Leads

Jesse NessFebruary 2, 2015 Any successful business needs to attract customers, but the real challenge is ensuring that customers return to your store after they make their first purchase. By offering a reliable, enjoyable, and smooth shopping experience, consumers are more likely to remember your business. Check out our tips to help build loyalty and generate repeat business from your customers. Add Value In a competitive and digitally … Continue reading How to Get Customers to Come Back for More →

Case Study: How Startups Can Acquire Customers For Disruptive Products

Sales Guide, Smart Business Ideas

Stephanie KaperaJanuary 21, 2015 As someone who is getting married in 2015, I’ve made a few observations recently about the state of the wedding industry; namely, that it’s ripe for disruption. The whole setup seems like something that might have worked a decade or two ago, at a time when people got married while they … Continue reading Case Study: How Startups Can Acquire Customers For Disruptive Products →

Winning Your First 100,000 Customers Without Sales

Sales Guide

Karl SunJanuary 21, 2015 The sales model for software has changed. Roger Lee of Battery Ventures describes software today as “bought, not sold“ In this user-centric climate, the sales team’s ability to wine and dine C-level executives takes a back seat to the pain points a product tackles and how well it works. It’s possible … Continue reading Winning Your First 100,000 Customers Without Sales →

What If Search Engines Could Help You Find Customers?

Marketing Guide, Search Engine Optimization

by Mark Hatch, January 15. 2015 Can search engines help find customers? Traditionally, probably not. At best, search engines are brute force tools, often making users type in highly sophisticated search strings to get a refined, usable result. So if search is that complicated, and results so mixed, why is there a search feature on every social media … Continue reading What If Search Engines Could Help You Find Customers? →

10 Ways To Convert More Customers Using Psychology [Infographic]

Customer Conversion, Leads Generation

Louis FoongJanuary 14, 2015 In our first Interesting Infographic of 2015, HelpScout has given us some interesting insight into how to convert customers using psychology. Some of the examples are from a traditional B2C environment but I can see how we can apply it to our B2B lead generation strategies and tactics. Below are the … Continue reading 10 Ways To Convert More Customers Using Psychology [Infographic] →

Sing a Song of Success: Turn Icy Leads into Loyal Customers

Sales Leads

Dawn EllisJanuary 13, 2015 Every interaction you have with a potential customer affects your business. As a result, your main priority should be to successfully build relationships with your customers that want to return and refer their friends. After all, a loyal customer is your ideal customer. While building business leads is important, it’s what … Continue reading Sing a Song of Success: Turn Icy Leads into Loyal Customers →

Can Your Customers Find You?

Customer Relationship Managemnet

Laura DonovanJanuary 7, 2015 90% of consumers do not want to be sold to – they want to find the vendors when they need them. Almost all B2B and B2C purchasing decisions (with the possible exception of groceries) are begun online. In fact, Social Media Today reports that the average B2B buyer checks around 10 … Continue reading Can Your Customers Find You? →