Tag Archives: Customers

What If Search Engines Could Help You Find Customers?

Marketing Guide, Search Engine Optimization

by Mark Hatch, January 15. 2015  Can search engines help find customers? Traditionally, probably not. At best, search engines are brute force tools, often making users type in highly sophisticated search strings to get a refined, usable result. So if search is that complicated, and results so mixed, why is there a search feature on every social media … Continue reading What If Search Engines Could Help You Find Customers? →

10 Ways To Convert More Customers Using Psychology [Infographic]

Customer Conversion, Leads Generation

Louis FoongJanuary 14, 2015 In our first Interesting Infographic of 2015, HelpScout has given us some interesting insight into how to convert customers using psychology. Some of the examples are from a traditional B2C environment but I can see how we can apply it to our B2B lead generation strategies and tactics. Below are the … Continue reading 10 Ways To Convert More Customers Using Psychology [Infographic] →

Sing a Song of Success: Turn Icy Leads into Loyal Customers

Sales Leads

Dawn EllisJanuary 13, 2015 Every interaction you have with a potential customer affects your business. As a result, your main priority should be to successfully build relationships with your customers that want to return and refer their friends. After all, a loyal customer is your ideal customer. While building business leads is important, it’s what … Continue reading Sing a Song of Success: Turn Icy Leads into Loyal Customers →

How to Acquire New Customers with Social Media

Customer Relationship Managemnet, Social Media Utilization

Jesse AaroneJanuary 10, 2015 Social media has become a preferred and convenient method of attracting new customers for businesses across a wide variety of verticals. From those in retail to others in IT, the five biggest social media platforms — Facebook, Twitter, Instagram, LinkedIn and Pinterest — are still growing, and research indicates that almost … Continue reading How to Acquire New Customers with Social Media →

How to Give Customers A Personal, “Coffee Shop” Experience on Your Site

Customer Relationship Managemnet, Web Management Guidelines

Rachel SerpaJanuary 6, 2015 Ask anyone and he or she will probably tell you: yes, Starbucks makes a mean latte. The lattes, however, are only part of the reason why coffee lovers across the globe line up at their local Starbucks on a regular basis. If you’re a frequent customer, the baristas will greet you … Continue reading How to Give Customers A Personal, “Coffee Shop” Experience on Your Site →

5 Simple Ways to Engage Your Customers Through Instagram

Customer Relationship Managemnet, Social Media Marketing

Gabby SantiJanuary 2, 2015 Why do I love shopping small? Small businesses have always offered me unique and memorable experiences. The owners care about their customers and work directly with you to make sure you are satisfied with every purchase you make. But these memorable experiences shouldn’t only occur during in-store interactions. You also need … Continue reading 5 Simple Ways to Engage Your Customers Through Instagram →

Social Selling Strategy: Romance Your Customers Before Asking Them For A Date

Customer Relationship Managemnet, Marketing Strategy

Gerry Moran December 28, 2014 Would you agree to go out on a date with someone who you did not know and called you out of the blue? Of course not! You’d expect a little flirting and romancing first, right? And, you’d want to have an idea who’s asking you out too. Well, B2B decision … Continue reading Social Selling Strategy: Romance Your Customers Before Asking Them For A Date →

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