Carter Hostelley December 26, 2014 How do you feel about your customers? Go ahead and be honest. Are they a “necessary evil” or you “like them as long as they don’t complain” or maybe you truly believe “they’re the reason I love what I do”? Whatever you really think, there’s no denying that your … Continue reading 8 Ways To Make Your Customers Look Awesome On Social Media
Joanna Jones December 22, 2014 During the rush of the holiday season, you may find yourself scrambling to train additional employees, handling an increased order load, and managing complicated shipping logistics. However, in the hustle to fulfill orders, it can be easy to lose sight of what the customers themselves experience. Our partners at … Continue reading Do You Know What Your Customers Really Experience During Holiday Shopping? [Infographic]
Karol Krol December 17, 2014 There’s a common opinion circulating around in the business world that there are significantly more ways to fail at something than there are to succeed. And it’s hard to disagree with such a statement. I mean, there’s just so many things that can go wrong when you’re a small business owner. For … Continue reading 10 Ways to Ruin Your Relationship With Customers Through Bad Email Marketing
Louise Stafford November 22, 2014 The way the companies buy has substantially changed. Internal decision-making and funding approvals have become far more complex, bringing new challenges to sales organizations looking to grow their key accounts. Why is this happening and how do you adapt? The Reality of Buyer Decision Making Today In the past, … Continue reading Key Account Growth: Your Customers Have Changed…And So Must Your Planning
by Amanda Hinkle, November 21, 2014 For email marketers, the phrase “Thank You” may conjure up thoughts of post-purchase campaigns and the opportunity to upsell for an extra boost in incremental revenue. Sure, giving thanks when money is exchanged is appropriate and necessary, but there are also less direct – and just as valuable … Continue reading Give Thanks To Your Customers — Here’s How
Lee Traupel November 19, 201 “Everybody’s crying mercy, but no one knows the meaning of the word.” In today’s frothy, “get it while you can” world many marketers are not serving small businesses in any meaningful way. Today’s social drenched markets are not easy to navigate, especially for under $ 10M brands with minimal … Continue reading Why Customers Represent Your Best Video Marketing Strategy
Stephanie Ashton November 17, 2014 With the holidays fast approaching, customers have already begun preparing their shopping lists and checking them twice. However, amidst the holiday hustle and bustle, shopping can sometimes be regarded as a chore, with friends and family making the yearly trek to their neighborhood malls, or spending hours carefully selecting the … Continue reading Give the Gift of Great UX: 3 Ways to Turn Holiday Shoppers into Year-Round Customers
by David Baker, November 17, 2014 Outside of new customer acquisition, reactivating customers can be the most frustrating and expensive exercise you ever take on, also providing some of the worst performance metrics you’ll ever see. While there’s been hundreds of articles written on the topic, here’s my slightly different take that hopefully will expand … Continue reading Reactivation: How To Win Back Customers
Laura Donovan November 15, 2014 The competition to be the first to open on “Black Friday” has escalated to the point that many people (especially the sales people) may miss Thanksgiving altogether. Cyber Monday will also take a bite out of the overall Holiday marketing budget. However, while the big stores have larger budgets and … Continue reading Smart Strategies to Get Customers into Your Store This Holiday Season
By Colleen Francis, Published November 13, 2014 After three years of selling products and services at the same prices, your company decides a change is in order. It’s time to make a few price increases to better reflect the current market and rising costs. Of course, any time prices go up, sellers are bound … Continue reading Raise Prices For B2B Sales Without Losing Your Regular Customers
