Rachel SerpaJanuary 6, 2015 Ask anyone and he or she will probably tell you: yes, Starbucks makes a mean latte. The lattes, however, are only part of the reason why coffee lovers across the globe line up at their local Starbucks on a regular basis. If you’re a frequent customer, the baristas will greet you … Continue reading How to Give Customers A Personal, “Coffee Shop” Experience on Your Site
Gabby SantiJanuary 2, 2015 Why do I love shopping small? Small businesses have always offered me unique and memorable experiences. The owners care about their customers and work directly with you to make sure you are satisfied with every purchase you make. But these memorable experiences shouldn’t only occur during in-store interactions. You also need … Continue reading 5 Simple Ways to Engage Your Customers Through Instagram
Contributor Jonathan Blank discusses the steps he will take to better understand his brand’s customer base this year and invites you to do the same. Jonathan Blank on December 31, 2014 As we flip the calendar from 2014 to 2015, you probably have an increased budget for content marketing. Well, at least 58% of … Continue reading 3 Steps To Better Understand Your Customers’ Content Needs In 2015
Gerry Moran December 28, 2014 Would you agree to go out on a date with someone who you did not know and called you out of the blue? Of course not! You’d expect a little flirting and romancing first, right? And, you’d want to have an idea who’s asking you out too. Well, B2B decision … Continue reading Social Selling Strategy: Romance Your Customers Before Asking Them For A Date
Carter Hostelley December 26, 2014 How do you feel about your customers? Go ahead and be honest. Are they a “necessary evil” or you “like them as long as they don’t complain” or maybe you truly believe “they’re the reason I love what I do”? Whatever you really think, there’s no denying that your … Continue reading 8 Ways To Make Your Customers Look Awesome On Social Media
Joanna Jones December 22, 2014 During the rush of the holiday season, you may find yourself scrambling to train additional employees, handling an increased order load, and managing complicated shipping logistics. However, in the hustle to fulfill orders, it can be easy to lose sight of what the customers themselves experience. Our partners at … Continue reading Do You Know What Your Customers Really Experience During Holiday Shopping? [Infographic]
Karol Krol December 17, 2014 There’s a common opinion circulating around in the business world that there are significantly more ways to fail at something than there are to succeed. And it’s hard to disagree with such a statement. I mean, there’s just so many things that can go wrong when you’re a small business owner. For … Continue reading 10 Ways to Ruin Your Relationship With Customers Through Bad Email Marketing
Louise Stafford November 22, 2014 The way the companies buy has substantially changed. Internal decision-making and funding approvals have become far more complex, bringing new challenges to sales organizations looking to grow their key accounts. Why is this happening and how do you adapt? The Reality of Buyer Decision Making Today In the past, … Continue reading Key Account Growth: Your Customers Have Changed…And So Must Your Planning
by Amanda Hinkle, November 21, 2014 For email marketers, the phrase “Thank You” may conjure up thoughts of post-purchase campaigns and the opportunity to upsell for an extra boost in incremental revenue. Sure, giving thanks when money is exchanged is appropriate and necessary, but there are also less direct – and just as valuable … Continue reading Give Thanks To Your Customers — Here’s How
Lee Traupel November 19, 201 “Everybody’s crying mercy, but no one knows the meaning of the word.” In today’s frothy, “get it while you can” world many marketers are not serving small businesses in any meaningful way. Today’s social drenched markets are not easy to navigate, especially for under $ 10M brands with minimal … Continue reading Why Customers Represent Your Best Video Marketing Strategy
