Sue ReynoldsJuly 23, 2015 Listening for and responding to customer complaints is critical for your brand’s reputation. Dealing with customer complaints as they arise is an important part of maintaining your brand’s reputation. Consumers are twice as likely to share a bad customer service experience than they are to share a positive one, according to … Continue reading Complaining Customers And Social Media: How To Make Them Happy Again
Jake JeffriesJuly 18, 2015 However you like to construct your marketing campaigns one thing will always remain a crucial part – the data. The life of a marketing campaign either lives or dies by the data – so what’s the best way to collect your customers’ details? Well with numerous platforms available for your business … Continue reading Simple, Efficient Ways to Collect Your Customers’ Data
VerticalResponseJuly 16, 2015 Whether you’re completing a brand overhaul or launching a new product, you should always have a reactivation email campaign working to win back old customers and keep them engaged. As John Russell, President of Harley-Davidson, once said: ‘The more you engage with customers, the clearer things become and the easier it is to determine … Continue reading Reignite the Fire with Inactive Customers
Grant ThomasJuly 11, 2015 Online fashion retailers face a ton of competition and new stores are popping up daily. To stay relevant, brands have to find new ways to provide value to their shoppers aside from their products. The top fashion retailers now focus on creating a great shopping experience. This can be done in … Continue reading 6 Ways Online Fashion Retailers Rapidly Acquire New Customers
Alex SholemJune 27, 2015 We’re just past the halfway mark in our complete guide to Starting a Business. This week we’re looking at that make-or-break question for any business, big or small: What is my target market? Once you’ve identified your customers you can start to think about how to reach them, how to appeal … Continue reading Finding the Target Market for Your Business – Who ARE your customers? (Part 4)
Megan TotkaJune 20, 2015 2015 has been called the year of the video, and that moniker makes sense. More than 4 billion videos are uploaded and clicked on Facebook alone every day and that’s only one video-friendly site. Consider the billions of collective hits sites like YouTube and Vimeo, and even Twitter’s new video platform, … Continue reading Beyond Digital Video: 4 Other Ways To Visually Connect With Customers
Rachel SerpaJune 19, 2015 To reach customers with a level of relevance that grows conversions and loyalty, marketers must understand their users. We’re not talking about observing anonymous on-site behaviors and researching general browsing habits – we’re talking about really learning who they are. Prompting users to self-identify by registering and logging in on your … Continue reading 3 Tips To Turn Anonymous Users Into Known Customers
In the first of this four-part series, columnist Daniel Faggella discusses two ways to generate massive amounts of exposure by reaching out to media sites. Daniel Faggella on June 15, 2015 Have you ever struggled to find that “sweet spot” in marketing your business? You know the place — where new leads (and clients) are … Continue reading Customers On Demand: Working Your Public Relations “Hit List,” Part 1
Anthony ThomasJune 14, 2015 Last week, Instagram announced plans to open up their advertising platform to all brands, after a successful limited trial provided outstanding results. With Instagram ad recall rates 2.9x above usual rates for online advertising and engagement rates on promoted photos up to 400% higher than that of organic posts, marketers are likely to adopt Instagram with little … Continue reading Customers Consistently Ignored By Brands On Instagram
Gail OliverJune 12, 2015 Writing an About page for your website is necessary, but tough to do when it is your own business. You can be too close to it to be objective and get your message right. You can also be leaving out vital information that might be stopping people from doing business with … Continue reading 7 Things Customers Want to See on Your About Page
