Gregory YankelovichJuly 31, 2015 For years I have been puzzled by the fierce resistance of product managers to integrate customers feedback into the products’ design and marketing process. Surely, many use elaborate survey and market focus group studies to validate and refine an original concept, but the use of the feedback to form an original … Continue reading Voice of Customers Challenge to Product Managers
Jeremy JusekJuly 30, 2015 Have you felt your social media posts stagnate? Perhaps you are embarking on your company’s social media journey for the first time. Properly engaging your followers can be tough for businesses, especially established companies. Part of the issue is knowing how to walk the line between maintaining your professionalism while engaging … Continue reading 6 Social Media Strategies for Engaging Customers
Linda DessauJuly 29, 2015 © Sergey Nivens – Fotolia.com How do you choose service providers for your business? You may start with a Google search. You’ll likely ask friends, family and trusted colleagues for referrals. You may also scroll through your Rolodex of contacts and connections, including the things they’ve posted or shared on social … Continue reading 6 Ways Blogging Helps Customers Choose Your Service
Stacey RudolphJuly 25, 2015 As marketers, it is important to understand consumer usage and attitudes towards online reviews. The latest statistics and trends, which have been compressed into an infographic by Invesp, show that 90% of consumers read online reviews and 88% of them trust the online reviews as much as personal recommendations. In other … Continue reading The Impact of Online Reviews on Customers’ Buying Decisions [Infographic]
Sue ReynoldsJuly 23, 2015 Listening for and responding to customer complaints is critical for your brand’s reputation. Dealing with customer complaints as they arise is an important part of maintaining your brand’s reputation. Consumers are twice as likely to share a bad customer service experience than they are to share a positive one, according to … Continue reading Complaining Customers And Social Media: How To Make Them Happy Again
Jake JeffriesJuly 18, 2015 However you like to construct your marketing campaigns one thing will always remain a crucial part – the data. The life of a marketing campaign either lives or dies by the data – so what’s the best way to collect your customers’ details? Well with numerous platforms available for your business … Continue reading Simple, Efficient Ways to Collect Your Customers’ Data
VerticalResponseJuly 16, 2015 Whether you’re completing a brand overhaul or launching a new product, you should always have a reactivation email campaign working to win back old customers and keep them engaged. As John Russell, President of Harley-Davidson, once said: ‘The more you engage with customers, the clearer things become and the easier it is to determine … Continue reading Reignite the Fire with Inactive Customers
Grant ThomasJuly 11, 2015 Online fashion retailers face a ton of competition and new stores are popping up daily. To stay relevant, brands have to find new ways to provide value to their shoppers aside from their products. The top fashion retailers now focus on creating a great shopping experience. This can be done in … Continue reading 6 Ways Online Fashion Retailers Rapidly Acquire New Customers
Alex SholemJune 27, 2015 We’re just past the halfway mark in our complete guide to Starting a Business. This week we’re looking at that make-or-break question for any business, big or small: What is my target market? Once you’ve identified your customers you can start to think about how to reach them, how to appeal … Continue reading Finding the Target Market for Your Business – Who ARE your customers? (Part 4)
Megan TotkaJune 20, 2015 2015 has been called the year of the video, and that moniker makes sense. More than 4 billion videos are uploaded and clicked on Facebook alone every day and that’s only one video-friendly site. Consider the billions of collective hits sites like YouTube and Vimeo, and even Twitter’s new video platform, … Continue reading Beyond Digital Video: 4 Other Ways To Visually Connect With Customers
