Sudheer SomeshwaraJune 4, 2015 Visual Content Marketing has some powerful lessons to teach. Consumers today are leveraging social media to discover and validate potential purchases. In fact, they rely more on digital feedback from friends, family and influencers, and less on brand-generated messages, according to Forrester. Their research revealed of U.S. adults online, some 70 … Continue reading Why Featuring Your Customers On Pinterest Will Dramatically Boost Pinterest Engagement
Leah SpectorJune 1, 2015 Whether you feel social media is a minor piece of your marketing mix or a significant part of your B2C business plan, you’ve likely at least accepted it is a must-have in your online selling toolkit. While only 33 percent of social media users in the U.S. follow brands, a whopping … Continue reading Show And Tell: How Social Media Authenticity Creates Community And Customers
Elizabeth DyrsmidMay 28, 2015 Has your company been hit with the ‘slap’ of negative online social sentiment? Not long ago, the biggest fear you had when a customer was dissatisfied with your company’s service was that they would tell their friends about the experience until they forgot all about it. Now you have to worry … Continue reading 5 Rules To Help You Care For Your Customers With Social Media
Corey HusfeldtMay 28, 2015 Welcome to our last edition of the MyCommerce “tips and tricks” newsletter. This three-part series has included proven best practices and techniques on a range of topics to help your business maximize your revenue. Today’s edition is focused on three best practices regarding email marketing. Email marketing is another good way … Continue reading Email Marketing – Are You Keeping Your Customers Engaged?
by Mark Runyon May 22nd, 2015 We are swimming in a sea of content on the web. Ever since Google decreed that content is king, content marketers have been churning it out like their jobs depended on it. Some of it is stuffed with value and oozing with insight yet the vast … Continue reading How To Engage Your Customers With Effective Content Marketing Strategies
Scott LambertMay 15, 2015 As a business owner, email marketing is an important tool in your inbound marketing strategy because it helps you build an ongoing (and hopefully lucrative) relationship with your customers. Because a prospect has to give you permission to market to them through email, the relationship tends to be more personal. It … Continue reading How To Romance Prospective Customers Through Email Marketing
Ernan RomanMay 11, 2015 We are often asked what sources of VoC insights should be used to improve the company’s customer experience. And often, these insights are right in front of you—from your own customers and employees. Gain Insights From Your Customers “We see the members of our Emerald Exchange Community as the eyes and … Continue reading How to Use VoC Insights from Employees & Customers to Improve Experiences
Scott LambertMay 9, 2015 Have you ever heard of Speed Dating? It’s a group of strangers in a room moving from table to table within a prescribed time limit. The purpose of the event is to meet as many people as possible then drill down to find the ones you connect with so you can … Continue reading 3 Ways to Make Customers “Stick” Around on Your Website
Jillian NasonMay 8, 2015 How much do you really know about your customers? We’re not talking surface level here, okay? Can you confidently say that you have a strong grasp of who your customers are, what their real needs are, and why they choose to do business with your company over other options in the … Continue reading Are Your Customers Who You Think They Are?
Erin Dore MillerMay 8, 2015 Let’s discuss the candidate experience. If you are not familiar with the term “candidate experience,” think of it as the quality of the experience that a person has during the time that they are a job candidate for an organization. It comprises things like the interactions they have while interviewing, … Continue reading Candidates Are Customers
