Ruthie AbrahamSeptember 1, 2015 During a recent weekly strategy call, a client asked us an excellent question about a piece of the inbound strategy we were executing for them. The question was about SEO–search engine optimization. We had been discussing some upcoming blog posts, and he asked which keywords we were targeting in those blog … Continue reading Queries Over Keywords: What Your Customers Are ACTUALLY Looking For
Personal Branding BlogAugust 28, 2015 With the recent Facebook changes on Pages, selling can become more of a challenge for brands because of a lack of visibility in the news feeds. When Pages were first launched it was easy to attract Fans and their engagement. Today, paid advertising has become an important component for Page … Continue reading Attract Customers to Your Personal Brand with Facebook
Brian StrojnyAugust 25, 2015 Everywhere you turn it seems that business leaders are talking about user experience. Marketers are spending boatloads of money with agencies to build the next-generation “customer experience” on the corporate website. Unfortunately, they are forgetting one thing…the customer experience to actually order your product. While B2C companies have learned this lesson the … Continue reading Ten Reasons your Customers are NOT Ordering from your Website
Katie LeimkuehlerAugust 24, 2015 LinkedIn is a highly useful social media platform that can help you find a lot of success for your personal brand or business. There are many different tools provided on LinkedIn to help you succeed, and they’re all very manageable and easy to use. One of the most difficult parts of … Continue reading 5 Ways to Attract Recruiters, Clients, and Customers on LinkedIn
Sarah BeckhamAugust 24, 2015 Are you relationship material? Or do you, ahem, only talk about yourself? A study by Edelman found that 87 percent of people want meaningful interactions with brands, but only 17 percent believe that brands deliver them. About two-thirds of the survey respondents said their relationships with brands are one-sided. In other … Continue reading 5 Brands That Make Customers the Star on Social Media
Liz PapagniAugust 21, 2015 It’s getting harder and harder to reach your audience on cluttered apps and social media sites like Facebook, especially without big advertising budgets. So what’s a marketer to do? The first step is to know your target customers well. Where are they online? What type of content engages them? Where do … Continue reading Snapchat, Periscope, Imgur and Yummly: 4 New Ways Brands Can Market to Their Customers
Kaitlin LoyalAugust 14, 2015 Instagram is the fastest growing social network right now, according to the Pew Research Internet Project. There are currently 300 million IGers posting pictures of more than just their perfectly framed lunch, and nearly half of the app’s users scroll through their feed of filtered photographs every day. Instagram provides opportunity … Continue reading Why B2B Brands Should Connect with Customers on Instagram
Kelvin ClaveriaAugust 13, 2015 All companies strive to keep their customers happy. Whether lowering prices (as Indigo Books & Music is doing in Canada), surprising customers with gifts (something that WestJet has mastered) or providing Zappos-like customer service, companies want to project a more customer-centric image. That’s because customer-centricity pays off: IBM’s 2013 study, The … Continue reading How To Keep Your Customers Happy [Infographic]
Jomer GregorioAugust 7, 2015 Many businesses have embraced the Internet and digital marketing due to tons of benefits and convenience made available by these technologies at considerably less cost. These marketers have realized that no matter how great or in-demand your products or services are, you will not generate any business if your websites and … Continue reading Effectively Reach Your Customers with Online Advertising [Infographic]
Elisa SilvermanAugust 4, 2015 I thought I’d found the perfect computer bag. I’d bookmarked the site weeks ago, but continued my due diligence search before committing to it. Now I was ready. I went back to the site to buy the perfect computer bag (my research confirmed that it was) in my preferred color – … Continue reading How Understanding Your Customers Can Justify Higher Pricing
