Sarah BeckhamAugust 24, 2015 Are you relationship material? Or do you, ahem, only talk about yourself? A study by Edelman found that 87 percent of people want meaningful interactions with brands, but only 17 percent believe that brands deliver them. About two-thirds of the survey respondents said their relationships with brands are one-sided. In other … Continue reading 5 Brands That Make Customers the Star on Social Media
Liz PapagniAugust 21, 2015 It’s getting harder and harder to reach your audience on cluttered apps and social media sites like Facebook, especially without big advertising budgets. So what’s a marketer to do? The first step is to know your target customers well. Where are they online? What type of content engages them? Where do … Continue reading Snapchat, Periscope, Imgur and Yummly: 4 New Ways Brands Can Market to Their Customers
Kaitlin LoyalAugust 14, 2015 Instagram is the fastest growing social network right now, according to the Pew Research Internet Project. There are currently 300 million IGers posting pictures of more than just their perfectly framed lunch, and nearly half of the app’s users scroll through their feed of filtered photographs every day. Instagram provides opportunity … Continue reading Why B2B Brands Should Connect with Customers on Instagram
Kelvin ClaveriaAugust 13, 2015 All companies strive to keep their customers happy. Whether lowering prices (as Indigo Books & Music is doing in Canada), surprising customers with gifts (something that WestJet has mastered) or providing Zappos-like customer service, companies want to project a more customer-centric image. That’s because customer-centricity pays off: IBM’s 2013 study, The … Continue reading How To Keep Your Customers Happy [Infographic]
Jomer GregorioAugust 7, 2015 Many businesses have embraced the Internet and digital marketing due to tons of benefits and convenience made available by these technologies at considerably less cost. These marketers have realized that no matter how great or in-demand your products or services are, you will not generate any business if your websites and … Continue reading Effectively Reach Your Customers with Online Advertising [Infographic]
Elisa SilvermanAugust 4, 2015 I thought I’d found the perfect computer bag. I’d bookmarked the site weeks ago, but continued my due diligence search before committing to it. Now I was ready. I went back to the site to buy the perfect computer bag (my research confirmed that it was) in my preferred color – … Continue reading How Understanding Your Customers Can Justify Higher Pricing
Gregory YankelovichJuly 31, 2015 For years I have been puzzled by the fierce resistance of product managers to integrate customers feedback into the products’ design and marketing process. Surely, many use elaborate survey and market focus group studies to validate and refine an original concept, but the use of the feedback to form an original … Continue reading Voice of Customers Challenge to Product Managers
Jeremy JusekJuly 30, 2015 Have you felt your social media posts stagnate? Perhaps you are embarking on your company’s social media journey for the first time. Properly engaging your followers can be tough for businesses, especially established companies. Part of the issue is knowing how to walk the line between maintaining your professionalism while engaging … Continue reading 6 Social Media Strategies for Engaging Customers
Linda DessauJuly 29, 2015 © Sergey Nivens – Fotolia.com How do you choose service providers for your business? You may start with a Google search. You’ll likely ask friends, family and trusted colleagues for referrals. You may also scroll through your Rolodex of contacts and connections, including the things they’ve posted or shared on social … Continue reading 6 Ways Blogging Helps Customers Choose Your Service
Stacey RudolphJuly 25, 2015 As marketers, it is important to understand consumer usage and attitudes towards online reviews. The latest statistics and trends, which have been compressed into an infographic by Invesp, show that 90% of consumers read online reviews and 88% of them trust the online reviews as much as personal recommendations. In other … Continue reading The Impact of Online Reviews on Customers’ Buying Decisions [Infographic]
