by Wes McDowell February 29, 2016 Follow @wesmcdowellFebruary 29, 2016 If you’re running a small business, your website should be a major contributor to your overall success. All to often, business owners miss this mark completely. They think it’s enough just to have a website at all. Something prospects can come to to “check them … Continue reading Is Your Website Losing You Customers?
by Karen Baker February 23, 2016February 23, 2016 From the hundreds of surveys, polls, and studies published each year on ecommerce, one thing is clear: offering the right shipping rates and options to your customers is crucial to your success as a retailer. Getting this piece right can make the difference between losing a customer … Continue reading Take Control of Your Shipping: Increase Conversions, Cover Costs and Delight Customers
In part 2 of this series, columnist Daniel Faggella discusses how to get results from all the stages of inbound marketing by creating content that speaks to everyone in your audience. Daniel Faggella on February 22, 2016 In my last article in this series, we covered a lot of ground on what inbound marketing … Continue reading Inbound Marketing Fundamentals, Part 2: Customizing Your Content For Your Clients & Customers
by Ben Smith February 21, 2016February 21, 2016 So your subscriber-collection game is strong. People are signing up everywhere: From your Facebook, from your website, in your store. You’re just tearing it up right now, yo. Oh, but, huh. You have all these subscribers and you’re blasting emails at them, but aren’t seeing much of … Continue reading 4 Email Types To Convert Subscribers To Customers
by Pini Yakuel February 16, 2016 Follow @OptimoveFebruary 16, 2016 We all like to think of ourselves as spontaneous, casual. Unconstrained. As if there’s a chance I’ll show up for work tomorrow in a yellow pantsuit and a boiler hat, or even better: hop on a plane for an impromptu vacation, where I’ll devour romantic … Continue reading Digital Marketing in 2016: Customers are People Too
by Hephzy Asaolu February 16, 2016 Follow @http://twitter.com/hephzysocialFebruary 16, 2016 Do you find it difficult to convert blog readers to customers? It can be hard. You spend hours creating blog posts in order to get more people to buy your product/service. But it’s just not converting. Your readers come to read and instead of taking … Continue reading 10 Actionable Ways to Convert Blog Readers to Customers
Columnist Daniel Faggella explains the ins and outs of inbound marketing and reveals the ingredients you need to make it work effectively for your business. Daniel Faggella on January 25, 2016 I’ve found most effective marketing systems come down to one word, one idea. In many ways, the marketing “race” isn’t … Continue reading Inbound Marketing Fundamentals, Part 1: Getting Your Clients & Customers “Hunting” For You
by Scott Margenau February 14, 2016February 14, 2016 Are you giving your customers too many choices? More is better, right? More oatmeal flavors, more types of Gatorade, more programs to watch on television. We often hear from companies with a promise of more, more, more! Not so fast. Sometimes the only thing that results from … Continue reading Decisions, Decisions: How Offering Too Many Choices Can Drive Your Customers Away
by Michael Wight February 13, 2016February 13, 2016 Online purchases are increasingly becoming the preferred way to shop with the US having around 200 million online buyers alone and the economy expected to reach $ 491.5 billion by 2018. However, only a quarter of small businesses in the US are selling online. Customers can shop … Continue reading 5 Things Customers Consider When Buying Online
by Arielle Hurst February 12, 2016 Follow @purechatFebruary 12, 2016 Most people use Valentine’s Day to show their other half a little extra love, but businesses have another group they should be thinking of when Cupid comes calling: their customers. After all, the things that make great personal relationships can also help shape great customer … Continue reading 9 Ways to Show Customers You Love Them [Infographic]
