by Katie Cooper March 15, 2016 Follow @loopthecoopMarch 15, 2016 When you’ve worked hard to build and maintain your brand, it’s easy to become emotionally attached to your work. However, it’s also incredibly important to leave that emotion at the door when dealing with customer complaints, especially when left on social media channels like Facebook. … Continue reading Managing the Negatives: 5 Tips for Handling Angry Customers on Your Facebook Business Page
by Jack Cornwall March 10, 2016 Follow @JackDCornwallMarch 10, 2016 If you are a local business, it used to be very difficult to compete with the large chains. This is for a few reasons. Until a few years ago Google didn’t quite integrate their map functions with the users IP. Meaning if I searched for … Continue reading How to Get in Front of Your Customers for Local Businesses Wanting an Online Presence
by Doug Dvorak March 10, 2016 Follow @salescoach1064March 10, 2016 Appeasing and supporting your customer is always good business, as, in the end, they are the ones paying your salary. For most companies, efficient customer service can lead to an increase in sales and boost the company’s profile through positive word of mouth. Typically, the … Continue reading Why Hiring and Firing the Right Customers is Critical For Your Business
by Apple Pineda March 8, 2016March 8, 2016 Any marketer would know that their best efforts should never skip today’s workforce generation—the millennials. With millennials composing 1/3 of the Philippines’ population, it’s only valid that marketers and retailers recognize the group’s potential as consumers that will drive the economy in the future. As the country’s … Continue reading Ecommerce Lessons to Keep Your Millennial Customers Engaged
Columnist Andy Taylor shares data from Merkle|RKG that illustrates how users behave when clicking on ads and how they evaluate ad choices on a SERP. Andy Taylor on March 4, 2016 Analyzing paid search orders based on whether they were placed by new-to-file or return customers can be a valuable exercise in determining how … Continue reading How New & Existing Customers Interact With Your Paid Search Ads Differently
Customers are at the heart of what successful businesses do. Columnist Mary Wallace discusses why we need to harness the power of data and technology to better understand our customers and respond to their needs. Mary Wallace on March 1, 2016 Customers are the heart and soul of every successful business. It’s been that … Continue reading How To Market Successfully In A Digital World? Put Customers’ Needs First.
by Wes McDowell February 29, 2016 Follow @wesmcdowellFebruary 29, 2016 If you’re running a small business, your website should be a major contributor to your overall success. All to often, business owners miss this mark completely. They think it’s enough just to have a website at all. Something prospects can come to to “check them … Continue reading Is Your Website Losing You Customers?
by Karen Baker February 23, 2016February 23, 2016 From the hundreds of surveys, polls, and studies published each year on ecommerce, one thing is clear: offering the right shipping rates and options to your customers is crucial to your success as a retailer. Getting this piece right can make the difference between losing a customer … Continue reading Take Control of Your Shipping: Increase Conversions, Cover Costs and Delight Customers
In part 2 of this series, columnist Daniel Faggella discusses how to get results from all the stages of inbound marketing by creating content that speaks to everyone in your audience. Daniel Faggella on February 22, 2016 In my last article in this series, we covered a lot of ground on what inbound marketing … Continue reading Inbound Marketing Fundamentals, Part 2: Customizing Your Content For Your Clients & Customers
by Ben Smith February 21, 2016February 21, 2016 So your subscriber-collection game is strong. People are signing up everywhere: From your Facebook, from your website, in your store. You’re just tearing it up right now, yo. Oh, but, huh. You have all these subscribers and you’re blasting emails at them, but aren’t seeing much of … Continue reading 4 Email Types To Convert Subscribers To Customers
