by Tricia Morris April 13, 2016 Follow @paratureApril 13, 2016 As any brand or organization that’s implemented a customer self-service offering knows, build it and they will come. But will they be pleased when they get there? Satisfied when they leave? Forrester estimates that an average of $ 22 million is spent annually in unnecessary … Continue reading For Self-Service Success: Focus on Customers First, Not Cost Savings
by Andrew Gazdecki April 6, 2016 Follow @biznessappsApril 6, 2016 Content creation in business is a vital part of keeping the business afloat. According to a recent survey nearly 61% of consumers made big purchases based upon a blog post. Additionally 57% of companies survived reported that they have gained new customers from a blog. … Continue reading 8 Tips To Avoid Customers Falling Asleep Reading Your Blog
by Young Entrepreneur Council April 1, 2016 Follow @YECApril 1, 2016 What’s one thing I’m doing wrong if my e-commerce business frequently sees customers abandon their shopping carts? 1. You’re Not Breaking the Checkout Process Into Bite-Sized Steps Your conversions will increase if you break up your checkout process into bite-sized chunks, so that each … Continue reading 11 Reasons Your Customers Are Abandoning Their Online Shopping Carts
Majority say that their feedback is ignored by enterprises. Greg Sterling on March 21, 2016 Companies tend to think of their apps as marketing or e-commerce channels. Apps can also be the source of valuable customer feedback; however, most companies are failing to utilize them for customer insights. Those companies that do seek user … Continue reading Survey: More than half of customers will defect unless their feedback is recognized
by Katie Cooper March 15, 2016 Follow @loopthecoopMarch 15, 2016 When you’ve worked hard to build and maintain your brand, it’s easy to become emotionally attached to your work. However, it’s also incredibly important to leave that emotion at the door when dealing with customer complaints, especially when left on social media channels like Facebook. … Continue reading Managing the Negatives: 5 Tips for Handling Angry Customers on Your Facebook Business Page
by Jack Cornwall March 10, 2016 Follow @JackDCornwallMarch 10, 2016 If you are a local business, it used to be very difficult to compete with the large chains. This is for a few reasons. Until a few years ago Google didn’t quite integrate their map functions with the users IP. Meaning if I searched for … Continue reading How to Get in Front of Your Customers for Local Businesses Wanting an Online Presence
by Doug Dvorak March 10, 2016 Follow @salescoach1064March 10, 2016 Appeasing and supporting your customer is always good business, as, in the end, they are the ones paying your salary. For most companies, efficient customer service can lead to an increase in sales and boost the company’s profile through positive word of mouth. Typically, the … Continue reading Why Hiring and Firing the Right Customers is Critical For Your Business
by Apple Pineda March 8, 2016March 8, 2016 Any marketer would know that their best efforts should never skip today’s workforce generation—the millennials. With millennials composing 1/3 of the Philippines’ population, it’s only valid that marketers and retailers recognize the group’s potential as consumers that will drive the economy in the future. As the country’s … Continue reading Ecommerce Lessons to Keep Your Millennial Customers Engaged
Columnist Andy Taylor shares data from Merkle|RKG that illustrates how users behave when clicking on ads and how they evaluate ad choices on a SERP. Andy Taylor on March 4, 2016 Analyzing paid search orders based on whether they were placed by new-to-file or return customers can be a valuable exercise in determining how … Continue reading How New & Existing Customers Interact With Your Paid Search Ads Differently
Customers are at the heart of what successful businesses do. Columnist Mary Wallace discusses why we need to harness the power of data and technology to better understand our customers and respond to their needs. Mary Wallace on March 1, 2016 Customers are the heart and soul of every successful business. It’s been that … Continue reading How To Market Successfully In A Digital World? Put Customers’ Needs First.
