by BusinessVibes December 30, 2015 Follow @businessvibesDecember 30, 2015 Ten years ago, less than 10% of US citizens had any kind of social media presence. Now? Over 75% of Americans have social media accounts and use Internet frequently. This explosion of social media has led to our approach on marketing a new twist. With the … Continue reading 9 Ways to Use Social Media to Improve Customer Experience
Tag Archives: CUSTOMER
List With a Twist: 50 Creative Tips for Gathering Customer Emails
by VerticalResponse December 29, 2015 Follow @VR4SmallBizDecember 29, 2015 If you don’t have a strong email list for your customer base, you’re missing out on a great marketing tool that’s both reliable and free. Compiled correctly, your list should represent a significant captive audience that’s already interested in your offerings. “It gives you the opportunity … Continue reading List With a Twist: 50 Creative Tips for Gathering Customer Emails
Nine Customer Questions Your Website and Blog Should Answer in Order to Complete the Sale
by Matt Brennan December 21, 2015 Follow @MattLBrennanDecember 21, 2015 I hate to break it to you, but your customers probably have zero attention span. They probably decide whether they want to continue on to the next search result within a matter of seconds – especially if your site neglects customer questions. Design may draw … Continue reading Nine Customer Questions Your Website and Blog Should Answer in Order to Complete the Sale
5 Creative Ways to Use Social Media for Customer Retention
by David Boutin December 21, 2015December 21, 2015 The Internet is peppered with blog posts about how to generate leads and get more customers through social media and rightfully so; it’s a fantastic topic worth talking about. But I rarely (if ever) see posts about how to use social as a means to retain current … Continue reading 5 Creative Ways to Use Social Media for Customer Retention
The Social Customer Is a Maverick – They Don’t Play by ‘the Rules’
by Anthony Wilde December 18, 2015December 18, 2015 Social media is influencing and amplifying the shift from a transactional economy to a relationship economy better than perhaps any other channel. Customers are no longer happy with one-way communication, they expect engaging conversations with the brands they do business with. Organizations that do this, have a … Continue reading The Social Customer Is a Maverick – They Don’t Play by ‘the Rules’
Customer Lifecycle Marketing Lessons From Those Who Made It Work
by Saurabh Nangia December 8, 2015 Follow @nangia5December 8, 2015 Customer lifecycle marketing (CLM) defines the key stages that a customer evolves through, from acquisition to retention, over the course of the relationship with a brand. We all know about the sales funnel and its involvement in the Customer Lifecycle. A customer is taken through … Continue reading Customer Lifecycle Marketing Lessons From Those Who Made It Work
The Customer Experience Is Key For B2B Success
It’s no secret that delivering a great customer experience is crucial for B2C companies. Columnist Loretta Jones explains why B2B brands need to hop on board and learn how to put the consumer first. Loretta Jones on December 4, 2015 Throughout history, the customer has been on the receiving end of a sales pitch. While … Continue reading The Customer Experience Is Key For B2B Success
Use Social Media as a Customer Service Platform This Holiday Season
by Kim Speier November 30, 2015 Follow @krspeierNovember 30, 2015 Social media monitoring is often overlooked by business owners and marketers, who tend to focus their time on posting interesting, relevant content for followers. But what do you do when you get a notification that someone mentioned your brand in a not-so-friendly tweet? Or when … Continue reading Use Social Media as a Customer Service Platform This Holiday Season
Are Customer Reviews Promoting Your E-Business Like They Should?
Like it or not, customer reviews are a fact of life — and their impact on your business is huge. Columnist Jeremy Smith explains how you can use this to your advantage to promote your brand. Jeremy Smith on November 27, 2015 Unless you’re just back from an extended stay in some parallel universe, you … Continue reading Are Customer Reviews Promoting Your E-Business Like They Should?
The Anatomy of a True Customer Success Platform [Infographic]
by Don Maclennan November 26, 2015 Follow @donmaclennanNovember 26, 2015 A true CSP (Customer Success Platform) isn’t about sales – it’s about the people and companies already using your product or service. By applying the lifecycle marketing process to CSP software, you can take sales to the next level by turning customers into brand advocates. What is … Continue reading The Anatomy of a True Customer Success Platform [Infographic]
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