by Anthony Wilde December 18, 2015December 18, 2015 Social media is influencing and amplifying the shift from a transactional economy to a relationship economy better than perhaps any other channel. Customers are no longer happy with one-way communication, they expect engaging conversations with the brands they do business with. Organizations that do this, have a … Continue reading The Social Customer Is a Maverick – They Don’t Play by ‘the Rules’
by Saurabh Nangia December 8, 2015 Follow @nangia5December 8, 2015 Customer lifecycle marketing (CLM) defines the key stages that a customer evolves through, from acquisition to retention, over the course of the relationship with a brand. We all know about the sales funnel and its involvement in the Customer Lifecycle. A customer is taken through … Continue reading Customer Lifecycle Marketing Lessons From Those Who Made It Work
It’s no secret that delivering a great customer experience is crucial for B2C companies. Columnist Loretta Jones explains why B2B brands need to hop on board and learn how to put the consumer first. Loretta Jones on December 4, 2015 Throughout history, the customer has been on the receiving end of a sales pitch. While … Continue reading The Customer Experience Is Key For B2B Success
by Kim Speier November 30, 2015 Follow @krspeierNovember 30, 2015 Social media monitoring is often overlooked by business owners and marketers, who tend to focus their time on posting interesting, relevant content for followers. But what do you do when you get a notification that someone mentioned your brand in a not-so-friendly tweet? Or when … Continue reading Use Social Media as a Customer Service Platform This Holiday Season
Like it or not, customer reviews are a fact of life — and their impact on your business is huge. Columnist Jeremy Smith explains how you can use this to your advantage to promote your brand. Jeremy Smith on November 27, 2015 Unless you’re just back from an extended stay in some parallel universe, you … Continue reading Are Customer Reviews Promoting Your E-Business Like They Should?
by Don Maclennan November 26, 2015 Follow @donmaclennanNovember 26, 2015 A true CSP (Customer Success Platform) isn’t about sales – it’s about the people and companies already using your product or service. By applying the lifecycle marketing process to CSP software, you can take sales to the next level by turning customers into brand advocates. What is … Continue reading The Anatomy of a True Customer Success Platform [Infographic]
by Juliet Carnoy November 23, 2015 Follow @juels050November 23, 2015 Are you looking to repost your customers’ Instagram photos on your brand’s social channel? Do you want to use real customer content on your marketing channels or in your Display Ads? In this article, you’ll discover how to manage photo permission rights on Instagram to … Continue reading How Savvy Marketers Manage Customer Photo Rights on Instagram
by Ian Newcombe November 15, 2015 Follow @Ian_NewcombeNovember 15, 2015 Improving the customer experience is about everything from embracing technology in-store to offering click and collect services according to Sanderson’s Retail Insights 2015 report. To remain competitive in today’s world, retailers have to embrace new ways of doing business – whether through improved delivery options … Continue reading Click & Collect, Contactless and Customer Service: What We Learned From the Retail Insights Survey 2015
by Andrew Higgins November 11, 2015 Follow @amhigg89November 11, 2015 There are still gaps in the analytics solutions and data platforms available to marketers today. Analytics remain fragmented across many different channels, marketing data is often inconsistent across even the most reputable software solutions, and CRM for consumer brands still lags far behind the innovation … Continue reading Celebrate Customer Stories: Make Instagram Analytics Actionable
Thomas MillerNovember 6, 2015 Winter Is Coming. And So Is Social Banking. Millennials are just about done being weaned off their parents’ bank accounts. So what are they bringing to the bank? Social. Today, we are already seeing forms of what is to come next for financial services: social banking. It started with at home … Continue reading Why Financial Services Have to Embrace the Social Customer
