by Andrew Higgins November 11, 2015 Follow @amhigg89November 11, 2015 There are still gaps in the analytics solutions and data platforms available to marketers today. Analytics remain fragmented across many different channels, marketing data is often inconsistent across even the most reputable software solutions, and CRM for consumer brands still lags far behind the innovation … Continue reading Celebrate Customer Stories: Make Instagram Analytics Actionable
Tag Archives: CUSTOMER
Why Financial Services Have to Embrace the Social Customer
Thomas MillerNovember 6, 2015 Winter Is Coming. And So Is Social Banking. Millennials are just about done being weaned off their parents’ bank accounts. So what are they bringing to the bank? Social. Today, we are already seeing forms of what is to come next for financial services: social banking. It started with at home … Continue reading Why Financial Services Have to Embrace the Social Customer
The Top 10 Customer Service Skills You Need To Have [Infographic]
Gigi PeccoloNovember 4, 2015 If you want to stand out from your competition, it isn’t enough to have a high-quality product. Many companies have realized the fact that the market isn’t as important as the customers. In addition, the present market is maturing, and acquiring new customers is getting harder. Therefore, it is more profitable … Continue reading The Top 10 Customer Service Skills You Need To Have [Infographic]
How To Promote Customer Engagement Through Social Media
Melanie BenitezOctober 28, 2015 A brand’s primary purpose is to produce products and services that enriches the lives of their customers. If they don’t fulfill this purpose, then their target customers will look elsewhere to buy goods. Brands need to focus a lot of their time on interacting with customers to build strong relationships. If … Continue reading How To Promote Customer Engagement Through Social Media
4 Lessons Learned From Making Customer Value Your Priority
Stefan WolpersOctober 26, 2015 Building a valuable, useable and feasible product does not happen overnight. These are my four core learnings from focusing on customer value, looking back at the projects I have been pursuing over the years. Lessons Learned #1: Customers Don’t Know What They Want. And You Cannot Just Ask Them. It’s really … Continue reading 4 Lessons Learned From Making Customer Value Your Priority
9 Customer Service Phrases That Pressure Cook Problems (and What to Say Instead!) [Infographic]
Matt BagliaOctober 16, 2015 Let me be straight with you, customer service is no picnic. It can be mentally, emotionally, and sometimes even physically taxing. Sure, the positive experiences far outweigh the negative ones. But, at the same time, disgruntled customers also know how to leave a permanent impression. For some, customer service and support … Continue reading 9 Customer Service Phrases That Pressure Cook Problems (and What to Say Instead!) [Infographic]
Creating A Customer Experience Cloud
Laurie Sullivan @lauriesullivan, October 14, 2015 Since data lives in numerous databases such as sales, service, and marketing, it’s difficult to unite all and recognize the data in each as a set of records belonging to one person. In The Customer Experience Cloud report released Wednesday, Omar Akhtar, managing editor at Altimeter, a Prophet company, … Continue reading Creating A Customer Experience Cloud
Improve Your Customer Service Emails with 4 Simple Edits
Emily CretellaOctober 13, 2015 I’m a mompreneur with a full-time business, a 5-year-old and a 3-year-old. So, I shop online. A lot. (For real. My kids use Amazon Prime boxes as building blocks.) Shopping online is super convenient. However, whenever you make purchases through a computer screen — purchases that must then be shipped in … Continue reading Improve Your Customer Service Emails with 4 Simple Edits
Google’s New Customer Match Feature Introduces Advanced Targeting Opportunities For Digital Marketers
Andrew SheridanOctober 11, 2015 Online advertising vendors are in an arms race and Google has made the latest advance with the release of their new Customer Match feature. Customer Match will allow advertisers to use email addresses to target ads across their Search, Display, YouTube, and Gmail ad networks. This feature works by allowing you … Continue reading Google’s New Customer Match Feature Introduces Advanced Targeting Opportunities For Digital Marketers
Stealing Your Competitor’s Customer: A Step-By-Step Guide
Want to target an audience that’s already interested in your service offerings? Contributor Tamar Weinberg explains how to identify and capture your competitors’ customers. Tamar Weinberg on October 9, 2015 Turning your competitor’s customer into your own is a game of love, war and strategy. To do it effectively, you need to capture their attention … Continue reading Stealing Your Competitor’s Customer: A Step-By-Step Guide
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