Gigi PeccoloNovember 4, 2015 If you want to stand out from your competition, it isn’t enough to have a high-quality product. Many companies have realized the fact that the market isn’t as important as the customers. In addition, the present market is maturing, and acquiring new customers is getting harder. Therefore, it is more profitable … Continue reading The Top 10 Customer Service Skills You Need To Have [Infographic]
Melanie BenitezOctober 28, 2015 A brand’s primary purpose is to produce products and services that enriches the lives of their customers. If they don’t fulfill this purpose, then their target customers will look elsewhere to buy goods. Brands need to focus a lot of their time on interacting with customers to build strong relationships. If … Continue reading How To Promote Customer Engagement Through Social Media
Stefan WolpersOctober 26, 2015 Building a valuable, useable and feasible product does not happen overnight. These are my four core learnings from focusing on customer value, looking back at the projects I have been pursuing over the years. Lessons Learned #1: Customers Don’t Know What They Want. And You Cannot Just Ask Them. It’s really … Continue reading 4 Lessons Learned From Making Customer Value Your Priority
Matt BagliaOctober 16, 2015 Let me be straight with you, customer service is no picnic. It can be mentally, emotionally, and sometimes even physically taxing. Sure, the positive experiences far outweigh the negative ones. But, at the same time, disgruntled customers also know how to leave a permanent impression. For some, customer service and support … Continue reading 9 Customer Service Phrases That Pressure Cook Problems (and What to Say Instead!) [Infographic]
Laurie Sullivan @lauriesullivan, October 14, 2015 Since data lives in numerous databases such as sales, service, and marketing, it’s difficult to unite all and recognize the data in each as a set of records belonging to one person. In The Customer Experience Cloud report released Wednesday, Omar Akhtar, managing editor at Altimeter, a Prophet company, … Continue reading Creating A Customer Experience Cloud
Emily CretellaOctober 13, 2015 I’m a mompreneur with a full-time business, a 5-year-old and a 3-year-old. So, I shop online. A lot. (For real. My kids use Amazon Prime boxes as building blocks.) Shopping online is super convenient. However, whenever you make purchases through a computer screen — purchases that must then be shipped in … Continue reading Improve Your Customer Service Emails with 4 Simple Edits
Andrew SheridanOctober 11, 2015 Online advertising vendors are in an arms race and Google has made the latest advance with the release of their new Customer Match feature. Customer Match will allow advertisers to use email addresses to target ads across their Search, Display, YouTube, and Gmail ad networks. This feature works by allowing you … Continue reading Google’s New Customer Match Feature Introduces Advanced Targeting Opportunities For Digital Marketers
Want to target an audience that’s already interested in your service offerings? Contributor Tamar Weinberg explains how to identify and capture your competitors’ customers. Tamar Weinberg on October 9, 2015 Turning your competitor’s customer into your own is a game of love, war and strategy. To do it effectively, you need to capture their attention … Continue reading Stealing Your Competitor’s Customer: A Step-By-Step Guide
Tabitha NaylorOctober 8, 2015 Social media has increasingly gained popularity as a vehicle for communication between businesses and customers. A whopping 47% of customers in the U.S. prefer using social media for customer service in comparison to other methods (phone, email, etc.). Customer service via social media is one of the most crucial aspects of … Continue reading 7 Do’s and Don’ts for Successfully Mixing Social Media and Customer Support!
Jessica EdmondsonOctober 8, 2015 Challenges that face SaaS companies By golly, you’ve got it! You’ve created a great SaaS product. But does that mean you’re set up to be disruptively SaaS-y? Not by a long shot. Software as a Service (SaaS) has caused a great deal of hullabaloo in the past years which has led … Continue reading Become Disruptively SaaS-y by Developing Customer Referral Programs
