Predictive analytics, self-service knowledge bases and personalization are turning the reactive interaction into a marketing opportunity. Barry Levine on February 9, 2016 at 7:13 pm Traditionally, customer service has been reactive. You have a question/problem about the product you might buy or have already bought. You walk into a physical store, present your need, get … Continue reading Digital Customer Service Is Becoming A Fully Realized Marketing Channel
by Tracey Wallace February 5, 2016 Follow @tracewallFebruary 5, 2016 You’ve already heard it: inbound marketing can drive serious web traffic, additional sales and customer loyalty for your growing business. But effectively implementing a content marketing team and strategy isn’t as easy as simply hiring a writer. Every post your brand publishes is a reflection … Continue reading 5 Things Every Retailer Should Blog About to Build Customer Loyalty and Brand Personality
by Burke Alder February 4, 2016February 4, 2016 If you’re a customer success leader, the word “churn” makes you cringe. While there are many variations in how the term is used, it’s always a measure of attrition or loss, and it can refer to lost customers, contracts, MRR, revenue, contract value, or bookings. Decrease Customer … Continue reading 5 Best Practices to Decrease Customer Churn
It’s time to scrap outdated strategies. Columnist Scott Rayden explains why marketers need to shift their perspective and make the customer journey more engaging. Scott Rayden on January 27, 2016 at 9:32 am The onset of the digital age gave customers more discretionary control over what they buy and from whom they buy. However, even … Continue reading The Evolution Of Digital Marketing And Changing Customer Expectations
by Jeff Charles January 23, 2016 Follow @ArtisanOwlJanuary 23, 2016 “You don’t close a sale, you open a relationship if you want to build a long-term, successful enterprise.” – Patricia Fripp So you’ve learned what it takes to get a prospect to become a paying client . Great job! So now you’re done, right? WRONG. … Continue reading 5 Proven Ways to Build Customer Relationships That Stay Profitable
by Dustin Hall January 22, 2016 Follow @MrDustinHallJanuary 22, 2016 Do you know the value of your customers? More specifically, do you know the value of your customers throughout their lifetime with you as it compares to what you spent to gain those customers? I know, I know…we should all place the highest value on … Continue reading How to Find Your Customer Lifetime Value to Customer Acquisition Cost Ratio (LTV:CAC)
by Andre Oentoro January 19, 2016 Follow @breadnbeyondJanuary 19, 2016 Social media has been a platform for advertising and marketing for companies ever since it surfaced. 67% of consumers have used a company’s social media site for the same service they can get through phone or web site. Since the majority of the public is … Continue reading Social Media Customer Service: A 4-Step Approach to Keep Your Customer 99% Happy
by Camilla Bradley January 13, 2016 Follow @Cami11aBradleyJanuary 13, 2016 Facebook is one of the biggest social giants for customer service; with a longer character count, access to Groups and business locations, it makes it even easier for us to access and voice our opinions. Improving customer service will boost your brand loyalty and could … Continue reading 3 Changes to Improve Your Customer Service on Facebook
by Ty Rothstein January 8, 2016 Follow @https://twitter.com/AmitiRothsteinJanuary 8, 2016 Up until 2016 Facebook trended as one of the top marketing and advertising platforms on the web. That does not stand to change in 2016. However, we do expect to see Facebook changes that make Facebook a useful customer service solution, and a central social … Continue reading How 3 Facebook Changes will Affect Customer Service and Social Commerce
by Andrew Breau December 31, 2015December 31, 2015 The world’s online footprint continues to expand at astonishing rates, leaving us with big shoes to fill when it comes to online customer service. This is especially true in the B2C sector, where, as Twitter recently published, tweets aimed at B2C organizations are growing at 50% per … Continue reading Top Tips to Improving Your Social Media Customer Service
