Tracy Maylett — December 12, 2016 Follow @TracyMaylett— December 12, 2016 Happy customers translate to successful organizations. But in their quest for the optimal Customer Experience, or “CX,” most organizations ignore the most critical piece in the process—the Employee Experience, or “EX.” Companies are upping their games when it comes to CX. And, if done … Continue reading Why Your Customer Experience (CX) is Really About Your Employee Experience (EX)
Cent Muruganandam — December 12, 2016 Follow @centmuru— December 12, 2016 As you begin shifting your attention to online sales inside of your small business, there’s no better place to turn than customer engagement. By using simplistic online strategies, you can build a virtual footprint that leads clients directly to your doorstep. If you’re new … Continue reading Boosting Small Business Sales Through Online Customer Engagement
David Kiger — December 8, 2016 Follow @davidkiger— December 8, 2016 The holiday shopping season brings that odd combination of fun, exciting and stressful times. New small business owners may find the seasonal rush to be an eye-opening experience, one that has significant sales opportunities and potential for growth, but also filled with tricky situations. … Continue reading Customer Service is Crucial for Small Businesses During the Holidays
Paul Philp — November 27, 2016 Follow @pphilp— November 27, 2016 As we are aware, SaaS and other recurring revenue models have three core stages critical to their success – acquiring customers, retaining customers and monetizing customers. For each of these core stages, there are 5 insights that can be applied. After reading the Five … Continue reading 5 Valuable Insights to Spotlight Customer Growth [Infographic]
Louis Columbus — December 1, 2016 Follow @louiscolumbus— December 1, 2016 Bottom line: Defining salesforce integration strategies from the customers’ perspective that streamline every aspect of their relationship with your company drives greater revenue, earns trust and creates upsell and cross-sell opportunities in the future. In the most competitive selling situations the company that has … Continue reading 5 Strategies For Improving Customer Relationships Using Salesforce Integration
Tad Nikolich — November 29, 2016 — November 29, 2016 Today I got to thinking about the tremendous growth of a little thing that we call SMS. It seems like I receive a text message nowadays for everything ranging from my dentist’s office confirming an upcoming appointment to the airline company alerting me of a … Continue reading Why Your Small Business Should be Using SMS for Customer Communications
Maranda Dziekonski — November 24, 2016 Follow @marandasays— November 24, 2016 In my previous article, I covered how to hire your first Customer Success Manager. Now that you have “the one”, how do you get them up and running? Onboarding the first person into a new department can be challenging (almost as challenging as finding … Continue reading Onboarding The First Member of Your Customer Success Team
Bruce Ernst — November 25, 2016 — November 25, 2016 You hear a lot about the “customer journey” these days in the marketing arena. In fact, when you search this term on Google Trends, you’ll see that Google search volume is up over 1000 percent over the last five years for the term “customer journey”. … Continue reading Why You Shouldn’t be Focused on the Customer Journey
by Oren Boiman, Columnist, November 22, 2016 Traditional legacy marketing tactics and strategies are meaningless to SMB millennial marketers. Millennials are disrupting traditional marketing approaches without even realizing it. By embracing the channels and tactics they know best in their personal lives, millennials naturally create digital-first marketing strategies in their work life. Traditional channels like … Continue reading Millennials’ Digital-First Take On Marketing Via Social Influence, Customer Empathy And Video
Elisa Ciarametaro — November 18, 2016 Follow @elisaciarametar— November 18, 2016 Relevant messaging strives to deliver the right message to the right audience at the right time. Yet to establish a credible connection with a potential buyer, sellers have to be willing to take the time to understand their prospects in detail. A good messaging … Continue reading 5 Tips for Relevant Customer Messaging
