Contributor Jim Williams says it’s time to really listen to your customers’ words and understand the experience they expect you to deliver. Jim Williams on November 16, 2016 Ever since my team attended Content Marketing World this fall, I’ve been thinking about the benefits of user-generated content (UGC). It was a hot topic during … Continue reading How user-generated content and customer feedback can strengthen your value proposition
Mary Lister — November 16, 2016 — November 16, 2016 When I was a lowly intern at a digital marketing agency, I was allowed to sit in on client calls to “absorb” all the data and strategy being tossed around. One of our clients, a large retailer, was experiencing a spring slump, something that happens … Continue reading 5 Ways to Earn & Build Customer Loyalty
Sean G. McCormick — November 12, 2016 Follow @SeanG_McCormick— November 12, 2016 Whoa! Is it really November? We will be in a sprint over the next few weeks to wrap-up projects, get our budgets in order for year-end and to solidify 2017 planning. I asked my Head of Marketing what has her counting sheep at … Continue reading Enriching Relationships with Financial Advisors: A Holistic View at the Customer Journey
Melanie Green — November 9, 2016 — November 9, 2016 For many businesses and websites, customer acquisition can be cumbersome and costly. You want to use strategies that work and set you apart from your competition. Most modern businesses know they should be writing a blog on their own site, sending email newsletters, and harnessing … Continue reading 3 Strategies for Customer Acquisition You May Not Have Tried
By Teena Thach November 7th, 2016 What do you want to get out of your social media marketing? For most companies, the benefits they expect to see are: increasing exposure (89%) developing loyal fans (68%) providing marketplace insights (66%). These are all real benefits of social media and can deliver great value for your business, … Continue reading Social Media For Customer Acquisition
Doug Dvorak — November 4, 2016 Follow @salescoach1064— November 4, 2016 If you are like many companies, you want to employ the right people for the job. However, there are many titles and positions out there, making it harder to figure out which one you need and which skill set will best serve your sales … Continue reading Chief Sales Officer, Chief Revenue Officer or Chief Customer Officer. Which Title And Skill Set Will Best Serve Your Sales Organization?
by Laurie Sullivan, Staff Writer @lauriesullivan, November 2, 2016 Businesses can create a financial opportunity for themselves when they acknowledge customer ratings and reviews on their Web site or by responding to Facebook posts or service-related Twitter tweets, even if it’s by a chat bot. Twitter found that extra added attention typically earns the brand … Continue reading Twitter Direct Message Chat Bot Feature To Automate Customer Service
Mathilde Augustin — October 28, 2016 — October 28, 2016 What’s the point of automation? Customer Success Managers are people and because of that, they are very good at doing people things. For instance, Customer Success Managers have the opportunity to bring value to their customers thanks to their domain expertise. By being experts in … Continue reading How To Leverage Automation For Customer Success
Matt Rawlings — October 27, 2016 — October 27, 2016 “The customer is always right”. That’s one of the first things you’re told when starting a career in business. After all, these are the people that are responsible for buying our products/services and keeping our enterprise afloat. Therefore it makes sense to pay keen attention … Continue reading Why Customer Data Should Help Shape Your Marketing Strategy [Infographic]
Barrie Adams — October 31, 2016 — October 31, 2016 LINDSAY WILLOTT, CEO, CUSTOMER THERMOMETER Six years ago I founded a SaaS business (Software as a Service). Back then, every effort went into winning the first customer, then the second and so on. Before long, we’d shaken off the trappings of startuphood and embraced the … Continue reading How to Grow Revenue 130% Using This 7-Step Customer Retention Process
