Kristen Dunleavy — February 15, 2017 Follow @KristenWritesIt— February 15, 2017 Email marketing is hands-down the best way to turn one-time shoppers into loyal, long-term customers. That’s why 80% of brands rely on it to drive customer retention, and another 56% of them say email marketing is the most effective way to reach retention goals. … Continue reading How to Drive Customer Retention with Email Marketing
Jana Barrett — February 10, 2017 Follow @_janabarrett— February 10, 2017 Social media is changing our culture drastically. It’s easier to share information, publish ideas, and create a “personal brand.” As we do so, our lives become increasingly more public. Business has felt its impact too. Social media has introduced new marketing channels, impacted the … Continue reading Social Customer Service Is Changing the Face of Business
Bonnie Harris — February 9, 2017 Follow @waxmarketing— February 9, 2017 Consider this – if you’re in business today, the media is your customer. For communications professionals, the media is often their primary customer. However for everyone, really, the traditional and new media has become at a minimum a key influencer in the buying decision. … Continue reading Why the Media is Your Customer
Contributor Paul Stanton explains streaming data analytics, a new big data strategy that’s gaining traction among marketers. Paul Stanton on February 7, 2017 Big data strategies support customer segmentation, user trends, pricing analysis, campaign results and other critical marketing needs. The hot big data strategy right now? Streaming analytics. Streaming data analytics is a … Continue reading An introduction to streaming analytics for marketing and customer engagement
Contributor Giovanni Strocchi explains how audience profiling built on first-party data can help marketers get to know their audience on a personal level and predict their needs. Giovanni Strocchi on January 23, 2017 Today’s scattergun approach to targeting, based on wide demographic assumptions, overlooks an important fact for marketers: Target audiences are made up … Continue reading How audience profiling, based on real-time online customer interactions, reveals the faces in the crowd
Eric Samson — January 17, 2017 — January 17, 2017 Without a doubt, customer cart abandonment has become the chief nuisance of the online shopping business community. It’s estimated that an average 75% of online shopping cart purchases are abandoned with customers digitally filling up with products and then choosing to simply walk away. It … Continue reading Customer Cart Abandonment: Why it Happens, What They Say, and What We Can Do
Jennifer Spencer — January 15, 2017 Follow @jsstartuppr— January 15, 2017 Have you ever had a problem with something where you had to dial up that company’s number, listen to an automation recording, choose your number, and then wait for what seems to be an eternity on hold? That is a slow process isn’t it? … Continue reading 6 Steps to Customer Service Perfection on Social
Manish Grover — January 13, 2017 Follow @manishgrover— January 13, 2017 Let’s start with some cool statistics to set the stage for customer engagement. The numbers are hard hitting. Online sales clearly exceeded offline sales as nicely explained here. 25% more people did not stand in early morning lines. Obviously the availability of blockbuster deals … Continue reading Customer Engagement Lessons From the Holiday Season
Columnist Mike Sands predicts that 2017 will be the year customer experience becomes a No. 1 priority for marketers and offers three tips to help your brand stay a step ahead. Mike Sands on January 11, 2017 2016 was a whirlwind year for marketers. The battle for consumer share-of-wallet intensified as Amazon continued to … Continue reading 3 ways to thrive in the year of customer experience
As the customer journey becomes increasingly fragmented, columnist Jim Yu takes a look at how marketers can capitalize on the micro-moments and serve up targeted content at just the right time across multiple channels. Jim Yu on January 10, 2017 Tracking the customer’s journey through a sales funnel, website user path, or any other … Continue reading The evolution of the customer journey in 2017: Optimizing moments that matter
