Tag Archives: CUSTOMER

How to optimize sales and marketing processes for efficient customer acquisition

Customer Acquisition

Learn new tactics to drive efficiency in your customer acquisition efforts and boost sales and marketing performance. Vladyslav Podoliako on December 1, 2023 There are two extremes when it comes to driving better customer acquisition results: Expanding the team, hiring more salespeople or business development representatives (BDRs). Cutting down costs on marketing and advertising. In … Continue reading How to optimize sales and marketing processes for efficient customer acquisition →

Win the customer experience race with the right martech solutions by Acxiom Corporation

Customer Experience

How and when you invest in partnerships will move you from second place to center stage. Acxiom Corporation on November 21, 2023   When it comes to brand experiences, you’re not just up against your competitors. You’re being judged against the best in the business. And these days, customers expect brand engagements to be relevant, … Continue reading Win the customer experience race with the right martech solutions by Acxiom Corporation →

Continuous improvement and innovation: Successful customer journey operations

Business Improvement

Learn the essentials of feedback loops, experimentation and agility to deliver continuous improvement in customer journey operations. Greg Kihlstrom on November 13, 2023 Creating a great customer experience is a top priority for most brands because customers value the entire journey, not just the products or services they purchase. However, delivering on this promise is … Continue reading Continuous improvement and innovation: Successful customer journey operations →

The future of customer experience lies in first-party data by Treasure Data

Customer Experience

The journey through the future of customer data reveals a landscape where adaptation is key. Treasure Data on November 10, 2023  As the marketing landscape evolves with over 12,000 tools vying for attention, understanding the challenges and opportunities is more critical than ever. The right insights on first-party data can empower you to stay ahead … Continue reading The future of customer experience lies in first-party data by Treasure Data →

Humanizing B2B: The key to better customer experience

B2B Marketing Challenges

Learn how to appeal to the rational and emotional needs of B2B customers and first-party data’s role in enabling meaningful connections. Alicia Arnold on November 6, 2023 In the crowded B2B space, reaching your target audience is challenging. Product alone is not enough to engage and retain B2B buyers. But surprisingly, B2B businesses often overlook … Continue reading Humanizing B2B: The key to better customer experience →

Putting customers first: The key to successful customer data exchange

Customer Data Platforms

Uncover how brand perception and incentives shape customer data-sharing decisions, plus tips for balancing trust and ROI. Joseph Enever on November 3, 2023 This article was co-authored with Dan Gutter, Sr. Research Specialist, covering Consumer and Culture Insights in the Gartner Marketing Practice. Marketing leaders looking to expand their customer database should focus on delivering … Continue reading Putting customers first: The key to successful customer data exchange →

Facing customer backlash, Delta Air Lines CEO Ed Bastian unveils revised plan for SkyMiles changes

Customer Engagement

  By Sean Cudahy October 20, 2023 When Delta Air Lines unveiled sweeping changes to its loyalty program last month, it was an attempt, executives said, to overhaul the program in one fell swoop. In an announcement that instantly drew the ire of customers, Delta revealed in September that it would make elite status a … Continue reading Facing customer backlash, Delta Air Lines CEO Ed Bastian unveils revised plan for SkyMiles changes →

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