Customized experience can lead to heightened satisfaction and loyalty. Comarch on January 9, 2024 Imagine walking into a hotel room and discovering a personalized note next to a plate of your favorite food. Opening the note reveals information about hotel amenities and recommendations for local attractions aligned with your interests. It sounds like a dream … Continue reading Elevate customer loyalty through tailored experience by Comarch
Real-time customer data platforms (CDPs) promise to transform the way businesses collect, analyze, and utilize customer data to drive personalized marketing strategies and enhance customer experiences. Kim Davis on January 9, 2024 Delivering relevant messages to the right audience at the right time is the mission of marketers. Being able to deliver messages tailored to … Continue reading Real-time customer data platforms: The promise and the reality
Communication needs to be built on how the customer sees it, not whether it’s coming from sales or marketing. Eric Dates on January 5, 2024 In my last article, I explained four things you must do to win a prospect’s trust before you ever mention your product or service. Now, we will look at the … Continue reading 4 steps to turn a prospect into a loyal customer
Is an open-source CDP right for your organization? That depends. Mike Pastore on January 2, 2024 Open-source customer data platforms can revolutionize your data management, empower your marketers and provide unparalleled flexibility and control for less money in licensing costs. But is open source the right route for your marketing organization to take? Let’s begin … Continue reading Open-source customer data platforms: Can you unleash your data for less?
Here’s actionable advice on automatically and quickly converting data from a range of channels into data you can use. Ana Mourão on January 2, 2024 There is much talk about how marketers can leverage customer data. However, this also means thinking about how this same customer data needs to flow throughout all the marketing platforms … Continue reading How can marketers help make customer data available automatically and fast?
How marketers will improve customer experience in the new year using personalization and AI, building trust and boosting sales. Chris Wood on December 26, 2023 Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. Every year the bar gets raised. In 2024, keys to customer … Continue reading 2024 Predictions: Better customer experience is on the way
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Getting help with customer experience transformation. MarTechBot on December 18, 2023 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech … Continue reading Getting help with customer experience transformation: Best of the MarTechBot
Leverage data responsibly during the acquisition stage to understand your audience, refine messaging and build trust. Greg Kihlstrom on December 7, 2023 Understanding customer needs allows us to improve our offerings and build lasting, mutually beneficial relationships. This results in customers getting more relevant content, offers and experiences while the brand enjoys increased customer lifetime … Continue reading The power of customer data across the journey: Acquisition
Learn new tactics to drive efficiency in your customer acquisition efforts and boost sales and marketing performance. Vladyslav Podoliako on December 1, 2023 There are two extremes when it comes to driving better customer acquisition results: Expanding the team, hiring more salespeople or business development representatives (BDRs). Cutting down costs on marketing and advertising. In … Continue reading How to optimize sales and marketing processes for efficient customer acquisition
Empathy in AI: The Future of Customer Service Vikrant Bhalodia / Last Updated: Nov 24, 2023 Artificial intelligence (AI) is revolutionizing the way we live our lives. From self-driving cars to virtual personal assistants like Siri and Alexa, AI technologies are increasingly integrated into our daily activities. One area where AI is proving particularly … Continue reading Empathy in AI: The Future of Customer Service
