JoAnn Corley — March 16, 2017 Follow @joann corley— March 16, 2017 I’m in my 19th year working with the human side of business. Within that duration of time and exposure to a variety companies, you’d think nothing related to human resource or talent managment would surprise me. But still, there is. One of the … Continue reading 3 Crucial Paradigm Shifts for Unparalleled Leadership Development
Laura Donovan — March 9, 2017 Follow @thewordpro— March 9, 2017 Video is a crucial, necessary, and important part of any marketing strategy. In fact, brands who use videos as part of their “ecommerce experience” state that those videos contribute a 6% to 30% increase in sales and also contribute to a boost in conversion … Continue reading More Reasons Why Video is Crucial to a Marketing Strategy
Dan Radak — January 20, 2017 Follow @DanRadak— January 20, 2017 Brand identity is the bedrock of any startup’s success. It is a guiding beacon for business strategies, and practices, but also for customers who weigh their options in the market. You can also think of brand as a compass, which allows organizations to navigate … Continue reading Communication: A Crucial Aspect of a Startup’s Identity and Success
David Kiger — December 8, 2016 Follow @davidkiger— December 8, 2016 The holiday shopping season brings that odd combination of fun, exciting and stressful times. New small business owners may find the seasonal rush to be an eye-opening experience, one that has significant sales opportunities and potential for growth, but also filled with tricky situations. … Continue reading Customer Service is Crucial for Small Businesses During the Holidays
by Brad Smith Follow @bsmarketerSeptember 4, 2016 When testing their call to action, most people focuses on the color, the button’s curve, or kerning of the text – when in reality, none of that matters. At least not in the grand scheme of things. As we’ve driven home before, tiny changes usually lead to tiny … Continue reading The 3 Crucial Features of a Great CTA
By Garry Grant August 19th, 2016 Hacking is out of control this year. However, a solution exists that can completely shut down several common hacks. HSTS is becoming the most effective anti-hacking measure against man-in-the-middle attacks. HSTS, or “HTTP strict transport security, forces web browsers to communicate with your website using the secure connection of … Continue reading Crucial For Your Site: HSTS (HTTP Strict Transport Security)
by Maxwell HertanAugust 23, 2016 Have you marketed on Facebook but haven’t seen any significant improvement in your sales? Sometimes it may seem easier to focus your energy elsewhere in your business rather than pursue a medium that is constantly evolving and changing. However there is a simple 4-step process which is achieving amazing results … Continue reading The 4 Crucial Steps Needed To Actually Drive Sales From Facebook
by Adam Frankel August 1, 2016 Follow @FrankelInteractAugust 1, 2016 Millennials make up a large percentage of shoppers. The more insights a brand gathers about millennials and about their purchasing habit, the better it leverages them. In this article, we’ll have a look at stats related to millennials and deduce actionable insights from them. This … Continue reading Why Understanding Millennial Customers is Crucial for Brands
By Aleh Barysevich July 11th, 2016 It may be hard to believe, but YouTube is the second largest search engine in the world behind Google, and the second most visited site on the web. This is the kind of traffic you can’t ignore. In other words, by harnessing the power of YouTube, you can increase … Continue reading 10 Crucial YouTube Ranking Factors
by Sabel Harris June 27, 2016 Follow @sabelharrisJune 27, 2016 When you send an email, you are probably expecting a response. Sometimes that response comes and sometimes all you hear are the sounds of crickets. The next proper step that you think of is to follow up. You want the answers to the questions you … Continue reading 7 Crucial Metrics to Measure for Follow-Ups
