Brian Basilico — February 21, 2020 Today, I’d like to talk about toilet paper, more specifically, toilet paper math. Bear with me because I know you’re asking yourself, “Self, what does toilet paper have to do with online marketing?” I’ll explain, but first let’s look at the history of toilet paper. Have you ever noticed … Continue reading Toilet Paper Math… Why Some Online Marketing Does Not Always Square Up
by Brian Basilico July 7, 2016 Follow @bbasilicoJuly 7, 2016 Limiting Beliefs We all have some limiting beliefs (at least I think so). Who would think that a guy with the nickname ‘Captain Typo’ could write four books ( one of which has won awards)? I am not an author (or so I thought)! Let’s … Continue reading 3 Limiting Beliefs That Will Derail Your Online Marketing
by Bill Conticchio March 9, 2016March 9, 2016 As marketing people, we are often reminded of the principles of supply and demand. With the advent of digital marketing we’ve become pretty good at applying market timing (right time, place, and offer) to our methodology. Current digital has enabled us to adopt an “everything/anything at our … Continue reading Scarcity And What It Means To Online Marketing
