Despite Concerns Over AI, Brands Leverage It For Creative, Attribution by Steve Ellwanger , May 12, 2023 Scary, but irresistible to brand marketers: That’s a reference to both social media and artificial intelligence. Why social media? Do a search for Bud Light+Dylan Mulvaney. So who’s afraid of AI? When San Francisco-based OpenAI released … Continue reading Despite Concerns Over AI, Brands Leverage It For Creative, Attribution
By Whitney Pastorek May 07, 2023 After decades spent following my heart instead of my bank account into a series of delightfully creative careers, I got laid off in the first month of the pandemic. It sucked. But I pulled up my freelancer bootstraps, and since 2020 I’ve served as a congressional staffer, written … Continue reading Want to hire someone creative? Don’t do any of these things
By Jeff Beer April 23, 2023 Little more than a month after OpenAI’s generative AI chatbot ChatGPT went viral for its ability to write essays and poems, all in humanlike text, Ryan Reynolds did what he does best and played it for an advertising gag. In an ad for Mint Mobile, he asked ChatGPT … Continue reading How AI could power advertising’s next creative revolution
By Doreen Lorenzo April 22, 2023 Miriam Simun is an artist, interaction designer, and educator investigating the implications of socio-technical and environmental change at the intersection of ecology, technology, and the body. Miriam Simun Simun’s work demonstrates the importance of embodied experience—not only to better understand human behavior, but also to adapt one’s … Continue reading Want to make a creative breakthrough? Leave your desk
At Summit today, Adobe also announced a new Product Analytics solution and Sensei GenAI. Kim Davis on March 21, 2023 Adobe Summit 2023, Las Vegas “Our belief is that generative AI will enhance human ingenuity, not replace it,” said Shantanu Narayen introducing Adobe Firefly at Adobe Summit today. Firefly is a new group of generative … Continue reading Adobe announces Firefly for AI-driven creative
By Jeff Beer March 16, 2023 For the first time ever, Cannes Lions has named a back-to-back winner for its Creative Marketer of the Year award. The marketing and advertising industry’s biggest awards show and conference has named AB InBev as its 2023 recipient, coming on the heels of the global brewing giant’s … Continue reading AB InBev is named Cannes Lions Creative Marketer of the Year 2 years in a row
15% Of Bing AI Chatbot Sessions Intended To Generate New Content: Microsoft by Laurie Sullivan @lauriesullivan, March 9, 2023 Microsoft has released a progress update, a month after it launched its Bing AI chatbot. The technology now has more than 100 million daily active users in a little over a month following the launch, as Microsoft … Continue reading Microsoft Identifies Creative Search Behavior As More People Adopt Bing AI Chatbot
Performance Art Selects Sprouse As Creative Director by Fern Siegel , February 24, 2023 Performance Art, Interpublic Group’s (IPG) data-driven creative agency, named Alex Sprouse to Group Creative Director for the agency’s New York office. Previously, Sprouse was creative director at BBH USA, where he helped shape the “Shop With Google” platform. Prior to … Continue reading Performance Art Selects Sprouse As Creative Director
Ad Creative Still Mostly Fails To Leverage Converged TV’s Targeting Capabilities by Karlene Lukovitz @KLmarketdaily, February 24, 2023 The targeting capabilities of advanced/converged TV should be a boon to advertising effectiveness. But most of the ad creative out there now still isn’t capable of exploiting those capabilities. Seventy percent of 53 senior brand advertising executives … Continue reading Ad Creative Still Mostly Fails To Leverage Converged TV’s Targeting Capabilities
By Nicole LaPorte January 22, 2023 Last December, when the Michelin Guide announced which California restaurants had been blessed with a coveted star (or stars) for the year—undoubtedly the most prestigious designation in the culinary world—new entrants such as chef Curtis Stone’s Gwen and 715, a spare, omakase sushi joint, garnered heartfelt applause … Continue reading This Instagrammer is reinventing the creative art of restaurant reviews
