Tag Archives: Creative

Mastering the art and science of creative analytics

Analytics Platforms

In the new analytics landscape, creative execution emerges as the key optimization lever for optimal brand performance and sales. Richard Wheaton on August 29, 2023 Traditional strategies for ad campaign optimization are fast becoming obsolete in an AI-driven, privacy-first landscape. Most significantly, we are pivoting from a world of demographic segments to one of dynamic … Continue reading Mastering the art and science of creative analytics →

It’s Doable: Disabled Marketing Veterans Launch Creative Agency

Agency Business

It’s Doable: Disabled Marketing Veterans Launch Creative Agency by Richard Whitman , Columnist, June 30, 2023 Two ad holding company veterans have launched what they are calling the first creative agency—called Doable—that is founded and staffed by talent with disabilities.   The founders include Hugh Boyle and Bob Wagner. Their mission is to improve representation of … Continue reading It’s Doable: Disabled Marketing Veterans Launch Creative Agency →

Creative Ad Formats Have Positive Impact On Attention And Memorability, Study Finds

Advertisement Platforms

Creative Ad Formats Have Positive Impact On Attention And Memorability, Study Finds by Laurie Sullivan  @lauriesullivan, June 28, 2023 Emodo, a wholly owned subsidiary of Ericsson, has released findings from a study that highlights the need to optimize creative formats in ad slots that maximize attention, engagement, and recall.  The data suggests that the single … Continue reading Creative Ad Formats Have Positive Impact On Attention And Memorability, Study Finds →

Dentsu, Cinch Partner On Dynamic Creative Optimization

Partnerships

Dentsu, Cinch Partner On Dynamic Creative Optimization by Karlene Lukovitz  @KLmarketdaily, June 15, 2023 Dentsu has selected dynamic ad-serving and personalization platform Clinch as its global partner for offering dynamic creative optimization (DCO). The offering includes complete access to Clinch’s SaaS platform and Flight Control, an omnichannel campaign activation platform that streamlines the launch and … Continue reading Dentsu, Cinch Partner On Dynamic Creative Optimization →

Despite Concerns Over AI, Brands Leverage It For Creative, Attribution

Artificial Intelligence Tools

Despite Concerns Over AI, Brands Leverage It For Creative, Attribution by Steve Ellwanger , May 12, 2023     Scary, but irresistible to brand marketers: That’s a reference to both social media and artificial intelligence. Why social media? Do a search for Bud Light+Dylan Mulvaney. So who’s afraid of AI? When San Francisco-based OpenAI released … Continue reading Despite Concerns Over AI, Brands Leverage It For Creative, Attribution →

Want to make a creative breakthrough? Leave your desk

Creativity And Innovation

  By Doreen Lorenzo April 22, 2023 Miriam Simun is an artist, interaction designer, and educator investigating the implications of socio-technical and environmental change at the intersection of ecology, technology, and the body.    Miriam Simun Simun’s work demonstrates the importance of embodied experience—not only to better understand human behavior, but also to adapt one’s … Continue reading Want to make a creative breakthrough? Leave your desk →

AB InBev is named Cannes Lions Creative Marketer of the Year 2 years in a row

Marketing Innovation

By Jeff Beer March 16, 2023   For the first time ever, Cannes Lions has named a back-to-back winner for its Creative Marketer of the Year award.   The marketing and advertising industry’s biggest awards show and conference has named AB InBev as its 2023 recipient, coming on the heels of the global brewing giant’s … Continue reading AB InBev is named Cannes Lions Creative Marketer of the Year 2 years in a row →

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