Jennifer MadisonMay 27, 2015 Did you know that nearly 87% of Facebook’s monthly active users visited from mobile devices last quarter? That’s 1.25 billion people. Unsurprisingly, mobile now accounts for 73% of Facebook ad revenue. As consumers continue their shift to mobile, savvy advertisers are upping their game with captivating mobile Page Post ads. However, … Continue reading 6 Creative Best Practices for Mobile Page Post Ads
As consumers become more receptive to native ads, marketers are taking notice. Columnist Soo Jin Oh explains why it’s time for your brand to hop on board. Soo Jin Oh on May 21, 2015 Over the past few years, consumers’ opinions of native ads have shifted. While some consumers once perceived native advertising as confusing … Continue reading Next Level Native Advertising: Where Intent, Creative & Content Meet
As digital advertising continues to evolve, how do you deliver on the promise of programmatic? Columnist Peter Minnium has tips. Peter Minnium on May 4, 2015 As an ad industry veteran with the gray hair to prove it, I sometimes find myself discussing the industry with other long-time pros. The other day, an acquaintance who … Continue reading 5 Principles For Making Programmatic Creative Work
Brandon LewinMay 4, 2015 Likes. Do you remember the days when the word like was simply a feeling you had about a person or thing? I remember when I was a kid, the things I liked were BigChew gum, He Man, Michael Jordan and the occasional girl. Fade to black, fade into October 30, 2007 … Continue reading 3 Creative Ways To Get More Likes On Your Facebook Page
Erin Dore MillerApril 17, 2015 Can we all just agree that the months of January and February are a total bummer? This winter was particularly numbing; with its frigid wind and temperatures, giant mounds of filthy snow and general malaise. As March rolled around, I was keenly aware that I was exhibiting all of the … Continue reading In Need Of A Creative Boost?
Kylie Jane WakefieldApril 2, 2015 All across the United States, colleges and universities are utilizing social media to increase enrollment, connect with students and alumni, and drive goodwill towards their institutions. They’re running social media campaigns on Twitter, Facebook, YouTube, and other major social platforms and receiving positive responses in return. Marketers in any field … Continue reading 7 Creative Ways Colleges Are Using Social Media
Zoe WaldronApril 1, 2015 Snapchat is huge amongst the younger audience (13-17 years old) but is growing quickly in other age groups. This provides a valuable opportunity to brands hoping to reach this unique audience in a unique and memorable way. So how are brands are doing reaching teens? With creative Snapchat campaigns! Whether they … Continue reading Creative Ways Brands Can Use Snapchat
Miriam HaraMarch 13, 2015 In order to maintain creative integrity when discussing concept ideas with your client, it’s paramount to listen to what they are not saying. The art of listening has long been deemed as the key to success in any sales situation. And that is very true. The same is also true when … Continue reading Creative Integrity: A Few Tips For Keeping It Intact
Columnist Peter Minnium of the Interactive Advertising Bureau (IAB) says online ads are getting more creative, and more tailored to their objectives. Peter Minnium on February 25, 2015 Digital advertising creativity is flourishing, having undergone a dramatic transformation over the past several years. Gone are the days of using digital ads almost exclusively for direct … Continue reading The 3 Ad Creative Types Digital Marketers Need To Master
Ebony GrimsleyJanuary 23, 2015 Noon or Midnight. What time are you at your best? Above Promotions Company. Tampa, FL. Publicity Digital Marketing Promotions Happy 2015! Can we still say that even though it’s almost the end of January? If you’re anything like me, no matter how much you enjoy sharing your expertise with others, sitting … Continue reading Beware: Read Only If You Need to Know How to Get Out Your Creative Slump
