Gail Oliver December 23, 2014 If you are a small business, a great way to remind your customers that you exist is to send out holiday greeting cards. If you haven’t done it yet, you may be a little late for mail, but there are other ways to do it last minute. Seasons Greetings … Continue reading Creative Ideas For Last Minute Holiday Cards For Your Small Business
Laura Cole November 26, 2014 According to the OECD’s Economic Outlook, there is likely to be only a moderate expansion of global output in the next two years. This means that the rate of growth is forecast at 3.7% for 2015 and less than 4% for the following year, meaning that there will be … Continue reading Creative Marketing: How Can You Promote Your Small Business Without Heavy Investment?
By Vanessa Knipper, Published November 14, 2014 Halloween is long gone, and we all know what that means: The lights are going up, the sales are being revealed and contests are popping up everywhere. The holiday season is upon us! It’s not too late to dazzle your customers with creative campaigns and promotions. Typically, retailers … Continue reading Creative Holiday Campaigns To Light Up The Season
By Gail Oliver, Published November 2, 2014 Does my business need a blog? I get asked this a lot by my clients, particularly my professional services clients such as lawyers, financial advisors and realtors. If you are your brand (which, when you offer services is typically the case) then yes, you would benefit from a … Continue reading Creative Blog Ideas If You Offer Professional Services
By Ryan Pinkham, Published October 19, 2014 If you’re like a lot of small businesses, email marketing will play an important role in your promotion plan this holiday season. With email marketing you can create a series of timely messages to announce your holiday plans, remind people about important dates and deadlines, and thank people … Continue reading 30 Creative Email Ideas For Your Holiday Email Marketing
By Desirée Gullan 09.25.14 How many brands can you think of that are truly rocking the social media party? And by rocking we don’t mean posting beautiful images with meaningless quotes that get the perfunctory likes and shares. We’re talking about brands that are sparking new conversations, adding real value and seeing results. The latest … Continue reading Content curation is dead, it’s time to get creative
Visionary marketers are challenging, risk-taking, determined and receptive and these are all traits that can be nurtured and developed. Here, learn how members of Marketing Week’s Vision 100 transformed themselves into top-class practitioners essential to their brands’ success. Businesses look towards their marketing teams for the most innovative, creative and, above all, visionary thinkers to … Continue reading How to be a visionary marketer
If you’re trying to build your mailing list, chances are good that you’ve considered implementing an opt-in bonus, offering your site visitors a discount or free trial, for example, in exchange for their email address. The web is awash in these kinds of offers, but they may not be the most effective way to get … Continue reading Four Creative Options to Encourage Email Opt-ins
Many business owners struggle with pricing. Should their first concern be covering costs or figuring out what the market will bear? How do they determine what the market will pay without raising prices high enough that some customers flee? And can they offer discounts without damaging their price brand? There may be no easy … Continue reading Some Businesses Go Creative on Prices, Applying Technology
