Tag Archives: Creative

How You Can Foster A Creative Atmosphere Within Your Startup

Renata MagurdamovJuly 21, 2015 Creativity is so highly valued within enterprise – in startup culture especially – that it’s almost become a buzzword. Obviously you want your startup to employ the best – inspired individuals who come up with fresh, interesting ideas on a regular basis. Obviously, you want your startup to be innovative – … Continue reading How You Can Foster A Creative Atmosphere Within Your Startup →

Why Creative Professionals Will Always Have Work – Tips for Managing an Ever-Growing List of Projects

Productivity

Eric StrongJuly 21, 2015 This article is mainly for department heads and business owners who employ full time creative professionals. Although, it should be noted that much of this information will be helpful for employers dealing with freelance professionals and even spouses of creative professionals. There are many different types of creative people, some are … Continue reading Why Creative Professionals Will Always Have Work – Tips for Managing an Ever-Growing List of Projects →

7 Things I Absolutely Need in a New Creative Hire

Effective Hiring

Miriam HaraJuly 20, 2015 To understand why I need what I need in a new hire, you have to understand the business. The advertising business isn’t just a job, it’s a way of life. Take it from me, it’s like no other business in the world. It’s not a tap you turn on and off. … Continue reading 7 Things I Absolutely Need in a New Creative Hire →

10 Creative Ways To Drive Engagement With Your Online Store

Customer Engagement

Grant ThomasJuly 8, 2015 Getting your visitors and customers to engage with your brand can be difficult. Engagement involves three different aspects. First, you must provide relevant products and content for your target market. Second, shoppers must see value in what you offer or else they’ll find that somewhere else on the web. Lastly, you … Continue reading 10 Creative Ways To Drive Engagement With Your Online Store →

How Brands on Twitter Went Creative During the Leap Second

Branding

Priyanka RavaniJuly 5, 2015 June 30th 2015 was exactly a second longer than most days. So instead of the day ending at 23:59:59, the clocks were moved to 23:59:60 and then came the next day. That is called a leap second! This has been the 27th adjustment since the practice began in 1972, reason being … Continue reading How Brands on Twitter Went Creative During the Leap Second →

Creative Exercises That Will Make Writing Fun Again

Blogging

Anna ColibriJune 7, 2015 If you’re like me, it’s been a lifelong dream to write professionally. Hours spent scribbling away in notebooks as a child morphed into opportunities to become a paid copywriter sometime during adulthood. Yet achieving the quintessential writing dream can sometimes be bittersweet. Although it sounds glamorous, even to me, when I … Continue reading Creative Exercises That Will Make Writing Fun Again →

6 Creative Best Practices for Mobile Page Post Ads

Mobile Marketing

Jennifer MadisonMay 27, 2015 Did you know that nearly 87% of Facebook’s monthly active users visited from mobile devices last quarter? That’s 1.25 billion people. Unsurprisingly, mobile now accounts for 73% of Facebook ad revenue. As consumers continue their shift to mobile, savvy advertisers are upping their game with captivating mobile Page Post ads. However, … Continue reading 6 Creative Best Practices for Mobile Page Post Ads →

Next Level Native Advertising: Where Intent, Creative & Content Meet

Marketing Guide

As consumers become more receptive to native ads, marketers are taking notice. Columnist Soo Jin Oh explains why it’s time for your brand to hop on board. Soo Jin Oh on May 21, 2015 Over the past few years, consumers’ opinions of native ads have shifted. While some consumers once perceived native advertising as confusing … Continue reading Next Level Native Advertising: Where Intent, Creative & Content Meet →

5 Principles For Making Programmatic Creative Work

Creativity

As digital advertising continues to evolve, how do you deliver on the promise of programmatic? Columnist Peter Minnium has tips. Peter Minnium on May 4, 2015 As an ad industry veteran with the gray hair to prove it, I sometimes find myself discussing the industry with other long-time pros. The other day, an acquaintance who … Continue reading 5 Principles For Making Programmatic Creative Work →