Lindsay Christensen — November 17, 2016 — November 17, 2016 Text ads are an extremely important element of your PPC campaign. Your text ads serve as your gatekeeper to keep out the searchers you don’t want and attract the searchers you do want. Consider these three tips for creating compelling text ads: 1. Balance Your … Continue reading Mastering PPC: 3 Tips for Creating Compelling Text Ads
Bria Sullivan — November 13, 2016 — November 13, 2016 How confident are you in your ability to create compelling holiday images? Did you know that posts with images produce 650 percent higher engagement than regular text posts? As a webinar designer and presenter for Constant Contact, one of the most frequently asked questions I … Continue reading 7 Tools for Creating Better Holiday Images
Kendra Moroz — October 30, 2016 Follow @MarketingAI— October 30, 2016 We’ve all fallen victim to the design trap before—countless hours making something look exactly perfect. Weeks later we end up viewing that same piece of content or design on a not-so-retina screen, outdated browser, or mobile device to discover that it looks 180 degrees … Continue reading The Art of Creating Meaningful Content Through Scannable Blog Post and Content Layouts
Benjamin Brandall — October 28, 2016 — October 28, 2016 An editor is a writer’s best friend. For me, that’s literally the case. I’ve known Ben Mulholland since my school days… But for you, an editor is your best friend because nothing helps a writer grow faster than a great editor. How will you know … Continue reading 23-Point Peer Editing Checklist for Creating Exceptional Content
by Brian Basilico Follow @bbasilicoOctober 26, 2016 Persistence Pays Off It’s been almost two years, two episodes per week and almost 100 podcast guest experts. That’s over 3000 minutes and over 50 hours of audio. That my friends, is a lot of content and a hell of a lot of work! Now, I am no … Continue reading What I Have Learned After Creating & Publishing 200 Podcast Episodes
by Lucas MillerOctober 24, 2016 Ever heard of a “matryoshka” doll? If not, you’re probably not all that familiar with the Cyrillic script. No worries – in simpler terms, it’s a Russian doll. You might’ve played with one or two at your grandparents house while growing up – from what I’ve seen, the elderly tend … Continue reading One Big Idea For Creating Potent Blog Content
by VerticalResponse Follow @VR4SmallBizOctober 4, 2016 Fall is officially here. The days are growing shorter, social media feeds are piling up with snaps of apple-picking, and everyone is starting to brainstorm their Halloween costumes. Before you know it, trick-or-treaters will come knocking. Is your business ready? More than 171 million Americans plan to celebrate Halloween … Continue reading Avoid a Nightmare on Email Street: Tips on Creating a Haunting Halloween Campaign
By Stephen Moyers September 30th, 2016 If someone told you that your startup could cost you nothing to get off the ground, you would think it was a joke. It may sound impossible, but it truly isn’t with careful planning, a pinch of talent, and a lot of hard work. Many entrepreneurs launch startups without … Continue reading Creating Your Company Using $0
by Simon Dunant Follow @podcastingpowerSeptember 22, 2016 One of the most underused social media strategies that most entrepreneurs miss is the value in creating a Facebook group for their business. Many business owners already have a Facebook page, but a page is a very closed one way connection with your clients, and social media can … Continue reading How Creating A Private Facebook Group Can Unlock New Business Opportunities
by Len April Follow @ZenithtalentSeptember 20, 2016 Although leadership and vision may form the heart of an organization, people are its soul. That’s why creating the right company culture has become imperative for businesses in today’s rabidly competitive market. Yet what kind of culture works best? Performance-based? Engagement-based? For contingent workforce program managers, the answer … Continue reading Creating a Purpose-Driven Business Culture for Contingent Workforce Programs
