Tag Archives: Creating

Creating a Culture That Supports Giving and Receiving Feedback

Corporate Culture

by Rick Lepsinger Follow @onpoint_llcSeptember 8, 2016 Although the idea of giving regular ongoing feedback to employees and not waiting until the annual performance review has been around for decades it look like companies like Kimberly-Clark, GE and IBM are finally getting serious about doing it. The availability of performance management software to track performance … Continue reading Creating a Culture That Supports Giving and Receiving Feedback →

12 Tips for Creating a High Volume of Top-Quality Video Content

Video Tools

by Young Entrepreneur Council Follow @YECSeptember 3, 2016 What’s your No. 1 tip for brands that want to create a high volume of video without sacrificing quality? 1. Batch Your Production Trying to shoot, edit and distribute multiple videos each week is really difficult. Instead of trying to create something every week, set aside one … Continue reading 12 Tips for Creating a High Volume of Top-Quality Video Content →

The wonderful, horrible world of creating a new product category

Product Management

Trying to create a new category in digital marketing can be an emotional roller-coaster. Columnist Peter Isaacson discusses the ups and downs and how to ultimately obtain your goals. Peter Isaacson on August 25, 2016  Helping create a new technology category is unquestionably one of the most satisfying experiences of my career. It’s also one … Continue reading The wonderful, horrible world of creating a new product category →

Akamai: When creating responsive sites for mobile, consider dynamic image optimization

Website Special Guidelines

The content delivery network points out that marketers need to keep image performance in mind for mobile. Barry Levine on August 22, 2016   Responsive web design across several screens Since the end of the last decade, responsive web design (RWD) has been a popular way for marketers to minimize the amount of website modification they … Continue reading Akamai: When creating responsive sites for mobile, consider dynamic image optimization →

More! More! More! Creating a Performance-Driven Marketing Culture

Performance Management

by Shannon SullivanAugust 18, 2016 One of my favorite shows is Showtime’s House of Lies, which, sadly, has just wrapped its final season (all five seasons are available to stream which I highly recommend!) It is a satirical look at corporate management consultants and their win-at-all-costs, hedonistic lifestyles. While it is fiction and the situations … Continue reading More! More! More! Creating a Performance-Driven Marketing Culture →

Creating a Video Style Guide for Your Video Campaigns

Video Strategy

by Kari Jo FaulhaberAugust 7, 2016 Any content coming out of your marketing office is sure to have strict rules, regulations, and specifications around its presentation. Whether it’s content on your website, brochures, signage, or photos, everything should match a style guide set forth by your brand. Of course, each brand style guide is different, … Continue reading Creating a Video Style Guide for Your Video Campaigns →

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