Is marketing automation part of your email strategy? Columnist Scott Heimes explains how to choose the marketing automation tool that’s right for your email program and how to maximize the data it produces. Scott Heimes on January 27, 2017 Marketing automation technology is designed to automate portions of the marketing process and provide data … Continue reading Using marketing automation to create successful email programs in 2017
Emily Sidley — January 13, 2017 Follow @EmilySidleyPR— January 13, 2017 Follow these steps to make your business blog effective! Did you know small companies that blog receive 126% more leads than those that don’t blog? Research continues to show how effective it is for entrepreneurs to invest in a business blog (see the statistics … Continue reading How to Create an Effective Business Blog for Your Company
Julie Chomiak — January 14, 2017 — January 14, 2017 Digital marketing has become critical for business growth over the past few years. Whether you’re emailing customers with personalized promotions, queueing up a social media campaign, or revising your organic SEO ranking, these are all necessary pieces of a 360-degree digital marketing strategy. For small … Continue reading How to Create a 360-Degree Digital Marketing Strategy
Navneet Kaushal — January 14, 2017 Follow @navneetkaushal— January 14, 2017 Social media has over the years transformed to become one of the critical business marketing tools used today. While every business is unique, there are many ways your business can benefit from creating a successful social media marketing plan. Unfortunately, many business owners and … Continue reading How to Create a Successful Social Media Marketing Plan
Katie Sweet — January 13, 2017 Follow @misskatiehrdy— January 13, 2017 Segments play a huge role in any company’s personalization efforts. If you’re unfamiliar with segments, they are groupings of people based on a set of defined criteria. They can be used to target different groups of people with different experiences. For example, you can … Continue reading The Data Types You Should Be Using to Create Segments for Personalization
Personal Branding Blog — January 13, 2017 — January 13, 2017 In order to attract new subscribers and sales your personal brand needs to be writing original articles on a regular basis. Creating unique and fresh blogging content opens the door for higher rankings on the search engines and influencer connections. So how exactly does … Continue reading Create More Conversions for Your Brand with Blogging
Paul Cook — January 7, 2017 — January 7, 2017 Pinterest is a great social media platform that has attracted millions of users over the past few years. A lot of people use the platform to collect ideas for their birthdays, weddings, and vacations. Here are some tips that will help you in creating an … Continue reading How to Create a Vibrant and Active Pinterest Presence
Benjamin Brandall — January 6, 2017 — January 6, 2017 Ever had to listen to yourself repeating the same instructions to coworkers? Are you struggling to remember how to complete a task you last tackled a month ago? Remember feeling frustrated by the time and effort wasted? It doesn’t have to be this way. Picture … Continue reading Why You Need To Create A Process For Everything You Do More Than Twice
Columnist Aaron Levy, a big advocate of PPC segmentation, discusses the pros and cons of device-specific AdWords campaigns and shares tips on how to get started. Aaron Levy on December 19, 2016 On February 6, 2013, Google announced Enhanced Campaigns, coupling devices together to encourage (nod nod wink wink) the development of mobile-first campaigns. Bing, … Continue reading Should you create device-specific PPC campaigns?
Louis Foong — December 12, 2016 Follow @thealeagroup— December 12, 2016 Facebook, Twitter, Snapchat, Instagram, Periscope, LinkedIn … the list of platforms used by marketers goes on and on. Why the intense focus on social media marketing these days? It’s where your customers are: 74% of adult internet users are active on social media and … Continue reading Create A Killer Social Media Strategy [Infographic]
