by Karl Sakas | Jul 11, 2018 Frustrated—or dumbfounded—by some of your employees’ choices? Assuming they’re competent at their jobs, the problem might stem from a fundamental mismatch—what I call the Owner vs. Employee mindset gap. What do I mean? You and they approach things differently, using different Values, Goals, and Resources. Employees often choose … Continue reading Why your agency’s employees don’t think like an owner [Part 1 of 3]
Tommy Wyher — July 16, 2018 — July 16, 2018 The startup world is quite competitive with all companies vying for top talent in their industries. Finding the right staff can be enough to establish a profitable company for years to come. The truth is that one major mistake or problem can put a startup … Continue reading How To Mitigate Risks That Could Otherwise Put a Startup Out of Business
Could Google Case Make GDPR The Next PPI? by Sean Hargrave , Staff Writer, May 24, 2018 Today’s London Blog was trying to avoid a certain four-letter acronym that everyone in the country is now sick and tired of. But there is an interesting new development. Honestly, there really is. When the BBC news is … Continue reading Could Google Case Make GDPR The Next PPI?
Peter Daisyme — May 2, 2018 — May 2, 2018 Fiat money, or fiat currency, is a currency that a government (usually a national government) has declared to be legal tender. This currency, unlike older styles of currency, is not backed by a physical commodity (the way US dollars were once backed by gold). It’s … Continue reading Could Cryptocurrency Threaten Cash and Fiat Currency?
Renzo Costarella — April 13, 2018 — April 13, 2018 rawpixel / Pixabay Regardless the size of your business, marketing mistakes are inevitable. If you’re a Fortune 500 company with a hefty marketing budget, you can afford to make some mistakes here and there. However if you’re a startup, it’s quite different. Startups have it … Continue reading These 4 Marketing Mistakes Could Cost Your Startup Big Bucks
California’s GDPR-Like Privacy Law Could Rewrite Digital Ad Rules by Laurie Sullivan @lauriesullivan, April 6, 2018 The General Data Protection Regulation (GDPR) set to go into effect at the end of May continues to have a sweeping influence throughout the world — not only in Europe with retailers, search engines and publishers, but also in California. The California Consumer Privacy … Continue reading California’s GDPR-Like Privacy Law Could Rewrite Digital Ad Rules
Molly Clarke — March 22, 2018 — March 22, 2018 We’ve all heard the news— Account Based Marketing, or ABM, is an incredibly effective way to target prospects and close more deals. In fact, companies with an ABM strategy in place generate 208% more revenue for their marketing efforts than companies without an ABM strategy … Continue reading 5 Metrics that Could Make or Break Your Next ABM Campaign
Paul Keijzer — February 1, 2018 Follow @Paul_Keijzer — February 1, 2018 Goumbik / Pixabay As a CEO there’s no doubt the entire company is your responsibility. You’re responsible for its success and failure and its growth and how it functions. And you have the responsibility and duty to be accountable for everything that goes … Continue reading How Your Authority as a CEO Could be Damaging for Your Team
Allen Finn — January 28, 2018 — January 28, 2018 Late last week, Google announced a major change to its mobile ranking factors. While speed has always been a factor in determining both organic rankings and AdWords Quality Score, Google’s change shifts this focus slightly. Starting in July, page speed will become a major ranking … Continue reading Here’s How the Google Speed Update Could Impact Your Site (& AdWords Account)
Kate Hawkes — January 17, 2018 — January 17, 2018 www_slon_pics / Pixabay So, you’ve got yourself a new user. Congratulations! In an app market more competitive than most major sporting events, that’s no mean feat. Now all you have to do is increase their level of engagement, convert them into valuable, loyal paying users, … Continue reading The Pressure Points Where You Could Be Losing Users
