Evelyn Timson — January 12, 2018 Follow @Aspect_FandV — January 12, 2018 The advertising industry is changing. The seemingly immutable role of the ad agency is, arguably, in a process of flux and agencies are struggling to adapt and make sense of this brave new world. There’s no doubt that the global economic slowdown since … Continue reading Cutting Out the Ad Agency: Why Your Video Production Company Could Be a Hotbed of Creativity
Nital Shah — November 26, 2017 Follow @Nital_Octos — November 26, 2017 By now, you should be well aware of Google AdWords’ capabilities of scaling your business. If you use it effectively, it can improve your brand awareness and considerably boost your leads and revenue. The problem with AdWords is that it can be a … Continue reading 4 AdWords Hacks That Could Dramatically Increase Your ROI Overnight
Voice Recognition Technology Could Pose New Threat To Advertisers by Laurie Sullivan , Staff Writer @lauriesullivan, November 14, 2017 Electronics have increased the demand for applications that use voice to recognize the person speaking. Google Home, for example, can be used to identify each of the residents in the house using the device. As more … Continue reading Voice Recognition Technology Could Pose New Threat To Advertisers
Emily Ferrall — November 14, 2017 — November 14, 2017 Were you planning on #adulting today? Well, not on Instagram you aren’t. Banned hashtags and shadowbanning are the two new trending topics you need to discuss when planning content. By accidentally including banned hashtags in your posts, you might miss out on potential engagement, lose … Continue reading How Banned Hashtags Could Lead to Instagram Shadowbanning
Sure, they’re scary, but sometimes it’s worth putting on a brave front. Contributor Sherry Bonelli demystifies techniques that can yield sweet treats. Sherry Bonelli on October 18, 2017 Halloween is just around the corner. Soon you’ll be seeing little ghosts, goblins, witches and Donald Trump wannabes wandering your street in search of treats. SEO … Continue reading Ignoring these 6 SEO strategies could come back to haunt you
The CEO of a bot-building platform envisions the real impact of bot-based commerce. Barry Levine on September 25, 2017 Let’s assume that software bots continue to proliferate, grow more intelligent and capable, and even generate a bot-to-bot ecosystem, where yours talks to mine and they both talk to brands’. What then? The huge ripple … Continue reading 6 ways the Era of Bots could dramatically change how products are marketed and sold
Daniel Burrus — September 3, 2017 Follow @DanielBurrus — September 3, 2017 In speaking to audiences, I often point out my surprise at how little time we spend in business really thinking about the future. It’s easy to do when there are numerous tasks at hand. But, since it’s where we’re all going to be … Continue reading It’s Hard to Keep an Entire Company Aligned. A Shared Futureview Could Be the Answer
Amanda Clark — August 28, 2017 Follow @GrammarChicInc — August 28, 2017 As a jobseeker, it’s important for every piece of personal marketing collateral you send out to be error-free and professional. This includes, obviously, your resume and cover letter. And, it includes the thank you note you send after your interview. Believe it or … Continue reading Sending a Thank You Letter Could Cost You Your Job
While freelancing can be a great way to earn extra marketing dollars, columnist Matt Umbro says you need to have the right mindset and be wary of potential issues. Matt Umbro on August 23, 2017 Freelance work is a great way for marketers to earn extra money in their free time. Along with the … Continue reading Why freelance marketing work could be damaging your personal brand
Kristen Buzzaird — June 21, 2017 — June 21, 2017 Mistakes in business are unfortunate but inevitable. Usually, they’re relatively minor and should be ignored after they’re corrected and you learn any lesson they contain. Some errors, however, can have a significant effect on your revenue, such as mistakes with your digital marketing. Here are … Continue reading 4 Digital Marketing Blunders You Could Avoid
