Category Archives: Relationship Development

Why Relationship Enablement Should Be a Business Priority

Jessica Mehring September 8, 2020 Technology does not run an enterprise; relationships do. – Unknown Would you propose marriage on a first date? No. (Well, let’s hope not.) If you delve into wedding planning on your first date, you’re jumping the gun. You fast-forwarded from the getting-to-know-you phase to saying, “I do.” It’s the same … Continue reading Why Relationship Enablement Should Be a Business Priority

How to Increase Your Return on Relationship Investment By Interacting Human to Human

Brian Basilico June 26, 2020 I had someone contact me after reading my first book. It’s called, “It’s Not About You, It’s About Bacon“, but the main concept is “Relationship Marketing in a Social Media World!“. He commented back and said, “You want me to do more networking?” The answer I gave him was “Yes.” … Continue reading How to Increase Your Return on Relationship Investment By Interacting Human to Human

How To Use Relationship Selling to Close More Deals Than Ever

Josh Slone — January 21, 2020 Relationship selling is the art of establishing a connection with your clients. While this sounds easy at first, the reality is that it’s a little trickier to master than you might think. People know when you’re not being genuine, and that will only anger them. You’ll need to put … Continue reading How To Use Relationship Selling to Close More Deals Than Ever

Partnership Improves Media Planning, Foot Traffic Measurement For DOOH, OOH Campaigns

Partnership Improves Media Planning, Foot Traffic Measurement For DOOH, OOH Campaigns by Laurie Sullivan  @lauriesullivan, May 15, 2019 Location-based company Ubimo has partnered with Kinetic U.S., a digital out-of-home (OOH) advertising network owned by WPP Group, to provide real-time audience data for OOH campaigns. Marketers use a lot of digital data for online ad targeting, … Continue reading Partnership Improves Media Planning, Foot Traffic Measurement For DOOH, OOH Campaigns

Your Enterprise Client Has Just Asked for Financial Compensation. What Could You Do?

Simon Cooper — January 29, 2019 — January 29, 2019 At some point during your career working for a SaaS business, you will unfortunately come across a situation where the client wants a financial compensation. The reasons for this can come from a number of places, but often come from failure in the technology that … Continue reading Your Enterprise Client Has Just Asked for Financial Compensation. What Could You Do?