Partnership Improves Media Planning, Foot Traffic Measurement For DOOH, OOH Campaigns by Laurie Sullivan @lauriesullivan, May 15, 2019 Location-based company Ubimo has partnered with Kinetic U.S., a digital out-of-home (OOH) advertising network owned by WPP Group, to provide real-time audience data for OOH campaigns. Marketers use a lot of digital data for online ad targeting, … Continue reading Partnership Improves Media Planning, Foot Traffic Measurement For DOOH, OOH Campaigns
Simon Cooper — January 29, 2019 — January 29, 2019 At some point during your career working for a SaaS business, you will unfortunately come across a situation where the client wants a financial compensation. The reasons for this can come from a number of places, but often come from failure in the technology that … Continue reading Your Enterprise Client Has Just Asked for Financial Compensation. What Could You Do?
Peter Stewart — October 19, 2018 — October 19, 2018 Anemone123 / Pixabay Years ago, I found myself sitting in a small office discussing the idea of moving my family cross country and going into business with a man I barely knew. Prior to this meeting, we had only had a couple of phone conversations, … Continue reading 5 Keys For Rapidly Developing Trusting Relationships
Dave Sutton — August 28, 2018 — August 28, 2018 As a recognized global communications leader that enables millions of customers to transform their businesses and their lives through innovative technology solutions, CenturyLink offers network and data systems management, Big Data analytics and IT consulting, and operates more than 55 data centers in North America, … Continue reading How to Power Up Channel Partner Relationships
Max Palmer — July 23, 2018 — July 23, 2018 The people you know and surround yourself with will make all the difference in business and life. There’s no coincidence that some of the most successful entrepreneurs are also some of the most well-connected. When it comes to networking though, you need to focus on … Continue reading How to Network and Build Authentic Relationships
Putting your martech strategy in place requires much more than technological know-how. Contributor Andy Betts explains how to forge partnerships both internally and externally. Andy Betts on May 7, 2018 In under a decade, we’ve seen the martech space explode in size, from just 150 solutions in 2011 to more than 6,800 as of … Continue reading Managing martech relationships: Partnerships and agility in marketing
Jeff Epstein — April 8, 2018 — April 8, 2018 Relationship marketing refers to everything your brand does to develop strong, lifelong relationships with your customers. From influencer programs to referral campaigns to affiliate marketing, relationship marketing builds brand awareness and positions your brand as your customers best option. The most important part of relationship … Continue reading The Importance of Relationship Marketing for eCommerce Brands
Elizabeth Harr — March 8, 2018 — March 8, 2018 Few would argue with the notion that building business relationships is critical in professional services. And while marketing efforts put toward pricing and service strategy, or articulation of a firm’s competitive position, their real advantage lies in the strength of their relationships. An important body … Continue reading 5 Keys to Building Business Relationships
Do your clients know what you’re doing with their accounts? Contributor Steve Cameron lays out why transparency is vital to building and maintaining trust with your clients. Steve Cameron on August 14, 2017 There is an old joke about what to do if you’re ever stranded on a desert island with only a pack … Continue reading Disclosure and transparency: The agency/client relationship twins
Jody Glidden — November 9, 2016 — November 9, 2016 “We manage” doesn’t inspire much confidence, does it? Take the following interaction, for instance: Question: How do you attract and engage new clients while making sure your existing clients are happy? Answer: Oh, we manage. Sure, you won’t find many executives who would respond this … Continue reading What Is Relationship Intelligence and How Do Companies Acquire It?