Putting your martech strategy in place requires much more than technological know-how. Contributor Andy Betts explains how to forge partnerships both internally and externally. Andy Betts on May 7, 2018 In under a decade, we’ve seen the martech space explode in size, from just 150 solutions in 2011 to more than 6,800 as of … Continue reading Managing martech relationships: Partnerships and agility in marketing
Jeff Epstein — April 8, 2018 — April 8, 2018 Relationship marketing refers to everything your brand does to develop strong, lifelong relationships with your customers. From influencer programs to referral campaigns to affiliate marketing, relationship marketing builds brand awareness and positions your brand as your customers best option. The most important part of relationship … Continue reading The Importance of Relationship Marketing for eCommerce Brands
Elizabeth Harr — March 8, 2018 — March 8, 2018 Few would argue with the notion that building business relationships is critical in professional services. And while marketing efforts put toward pricing and service strategy, or articulation of a firm’s competitive position, their real advantage lies in the strength of their relationships. An important body … Continue reading 5 Keys to Building Business Relationships
Do your clients know what you’re doing with their accounts? Contributor Steve Cameron lays out why transparency is vital to building and maintaining trust with your clients. Steve Cameron on August 14, 2017 There is an old joke about what to do if you’re ever stranded on a desert island with only a pack … Continue reading Disclosure and transparency: The agency/client relationship twins
Jody Glidden — November 9, 2016 — November 9, 2016 “We manage” doesn’t inspire much confidence, does it? Take the following interaction, for instance: Question: How do you attract and engage new clients while making sure your existing clients are happy? Answer: Oh, we manage. Sure, you won’t find many executives who would respond this … Continue reading What Is Relationship Intelligence and How Do Companies Acquire It?
by Len April January 8, 2016 Follow @ZenithtalentJanuary 8, 2016 We’re in It Together: Relationships Will Shape Talent Acquisition in 2016 As we kick off 2016, it’s only natural that we devote much of the first quarter to concentrating on the staffing industry trends that will shape the rest of the year. And if there’s … Continue reading Relationship Development Defines 2016 Staffing Success