Tag Archives: Content

B2C Content Marketers Focusing On Their Audience

B2B Engagement

by Jack Loechner, Staff Writer @mp_research, November 9, 2016 According to a recent report from the Content Marketing Institute and MarketingProfs, as presented by Marketing Charts, the most popular way to learn about target audiences is through keywords research (59%). A majority also use social listening and website analysis with customer feedback/panels, and competitive analysis … Continue reading B2C Content Marketers Focusing On Their Audience →

How Rethinking the Social Content Strategy Helped an Animated Video Marketing Company Drive More Demand on LinkedIn

Content Strategy

November 4, 2016 An animated video creation, production and marketing service company for technology companies like Cisco, BMC Software, Compuware, IBM, UPS, Brocade, Oracle, CA Technologies and many others did not have the systems or processes in place to build and leverage relationships. They relied on “word of mouth” and on satisfied clients continually coming … Continue reading How Rethinking the Social Content Strategy Helped an Animated Video Marketing Company Drive More Demand on LinkedIn →

How to Effectively Integrate Video Content Onto Your Website

Video Optimization

Michael Peggs — November 11, 2016 Follow @MichaelPeggs— November 11, 2016 According to Syndacast, 74% of all internet traffic in 2017 will be video-based. This is a figure that continues to grow as mobile usage skyrockets and customers are looking for faster, more entertaining content to consume. If, right now, your website only features written … Continue reading How to Effectively Integrate Video Content Onto Your Website →

The 4 principles of great content (or stop dumping garbage on the internet)

Content Strategy

Don’t focus on quantity over quality. Columnist Benjamin Spiegel explains how to ensure you’re not just churning out junk, but instead creating meaningful content for consumers. Benjamin Spiegel on November 9, 2016   The rise of content marketing, the push for real-time engagement and constantly growing competition in digital have led to more and more … Continue reading The 4 principles of great content (or stop dumping garbage on the internet) →

5 Ways to Find the Right Influencers for Your Content

Influencer Strategy

Alicia Esposito — November 9, 2016 — November 9, 2016 Influencer marketing isn’t new. Think about how many times you’ve seen a movie star or athlete star in brand ads and commercials. For generations, B2C brands have harnessed the power of known personalities to pique interest, validate their unique positioning and build trust among target … Continue reading 5 Ways to Find the Right Influencers for Your Content →

Successful SEO programs require content that supports the entire buy cycle

SEO And Content Strategy

Columnist Joe Goers argues that many websites are focusing too much on the bottom of the funnel — to the detriment of their SEO success. Joe Goers on November 7, 2016   Every SEO has heard these four words: “I need more traffic!” It seems that websites are becoming less focused on top-of-funnel content (general … Continue reading Successful SEO programs require content that supports the entire buy cycle →

Random Posts on