Tag Archives: Content

Smart Content Marketing Strategies for Bloggers

Malia Keirsey — November 23, 2016 — November 23, 2016 Some people think that all it takes to have an effective content marketing campaign is writing and publishing blog posts, telling their family about it and then going do other things. If that’s your strategy, then boy are you missing out! Content marketing is so … Continue reading Smart Content Marketing Strategies for Bloggers →

3 Practical Tips for Boosting Your Content with Instagram (Including Explainer Videos)

Instagram Tools

Jefri Yonata — November 15, 2016 — November 15, 2016 Instagram has taken off like a rocket since it was acquired by Facebook in 2012. Its artsy and aesthetics characteristics have made it a visual equivalent to its more text-based sibling, Facebook. Not only is it liked by millions of daily users worldwide, but since … Continue reading 3 Practical Tips for Boosting Your Content with Instagram (Including Explainer Videos) →

5 Content Marketing Mistakes You Need to Avoid

Content Marketing

By Ivan Kreimer November 23rd, 2016 As a content marketing consultant, I get a lot of questions by companies that want to know what they do wrong with their content marketing efforts. After all, 70% of marketers lack a consistent or integrated content strategy for a reason. After working with many companies, I have found … Continue reading 5 Content Marketing Mistakes You Need to Avoid →

Content Myopia: Just Because You Know Your Industry Doesn’t Mean Your Prospects Do

Content Management Tools

Justin Lambert — November 22, 2016 — November 22, 2016 If you need to wear glasses or contact lenses to drive, you suffer from myopia. It’s also known as nearsightedness because your eyes are unable to easily focus on things that are far away while things that are right in front of you are perfectly … Continue reading Content Myopia: Just Because You Know Your Industry Doesn’t Mean Your Prospects Do →

Global content marketing: It’s gonna be big!

Content Marketing

Taking a content marketing program beyond national or regional boundaries is a complex undertaking. Columnist Rebecca Lieb shares what she’s learned about challenges and best practices as marketers seek to expand upon their successes. Rebecca Lieb on November 22, 2016 For the past few months, I’ve been interviewing content marketing executives at global enterprises … Continue reading Global content marketing: It’s gonna be big! →

Inbound Selling: How to Map Content to the Buyer’s Journey

Sales Techniques

John Shea — November 22, 2016 — November 22, 2016 Content mapping is the essential process of matching your content to the appropriate stage of the buyer’s journey. But you’re probably wondering, “How the heck does content mapping help my sales team close more deals?” Good question. The whole idea behind inbound – marketing or … Continue reading Inbound Selling: How to Map Content to the Buyer’s Journey →

How to Repurpose Blog Content as Infographics

Blogging Content

Nadya Khoja — November 21, 2016 Follow @nadyakhoja— November 21, 2016 How many blog posts do you write in a given week? In a month? In a year? Last year I wrote over 150 articles, and on average those articles were about 1,500 words each. That means I wrote over 234,000 words of content in … Continue reading How to Repurpose Blog Content as Infographics →

Why SEO should always complement your content marketing

SEO And Content Strategy

Columnist Trond Lyngbø explains how the synergy between content marketing and search engine optimization (SEO) can produce web pages that will best serve your customers. Trond Lyngbø on November 18, 2016 Folks walk up to me at conferences or email me for advice on SEO all the time, and a question they often ask is, … Continue reading Why SEO should always complement your content marketing →

How user-generated content and customer feedback can strengthen your value proposition

Feedback Management

Contributor Jim Williams says it’s time to really listen to your customers’ words and understand the experience they expect you to deliver. Jim Williams on November 16, 2016 Ever since my team attended Content Marketing World this fall, I’ve been thinking about the benefits of user-generated content (UGC). It was a hot topic during … Continue reading How user-generated content and customer feedback can strengthen your value proposition →

From looker to booker: How TripAdvisor’s CMO helped steer a content company into an online retailer

Retail Marketing

TripAdvisor’s Barbara Messing explains how she led her marketing team in a company shift from media-only to media plus transaction, in an interview with contributors Erica Seidel and Nadine Dietz. Nadine Dietz & Erica Seidel on November 17, 2016 © TripAdvisor Meet Barbara Messing, chief marketing officer of TripAdvisor. Messing has been credited with … Continue reading From looker to booker: How TripAdvisor’s CMO helped steer a content company into an online retailer →