Kendra Moroz — October 30, 2016 Follow @MarketingAI— October 30, 2016 We’ve all fallen victim to the design trap before—countless hours making something look exactly perfect. Weeks later we end up viewing that same piece of content or design on a not-so-retina screen, outdated browser, or mobile device to discover that it looks 180 degrees … Continue reading The Art of Creating Meaningful Content Through Scannable Blog Post and Content Layouts
Tag Archives: Content
How to Unlock Your Small Business PR Potential with Owned Content
Wendy Marx — October 30, 2016 Follow @wendymarx— October 30, 2016 Owned content is an exciting prospect for any B2B small business. With the right small business PR program, it’s like clay in your hands — you can mold it to take virtually any form you desire to reach your specific goals. Want to show … Continue reading How to Unlock Your Small Business PR Potential with Owned Content
23-Point Peer Editing Checklist for Creating Exceptional Content
Benjamin Brandall — October 28, 2016 — October 28, 2016 An editor is a writer’s best friend. For me, that’s literally the case. I’ve known Ben Mulholland since my school days… But for you, an editor is your best friend because nothing helps a writer grow faster than a great editor. How will you know … Continue reading 23-Point Peer Editing Checklist for Creating Exceptional Content
How to Create Engaging and Meaningful Content on Social Media?
by Camilla Bradley Follow @Cami11aBradleyOctober 25, 2016 There’s no hiding from the big social dogs now. Managing social media has become a must for all businesses. Whether you’re looking for an increase in sales, reach or to build a positive brand reputation you must be active and engaging to succeed on social media. But there … Continue reading How to Create Engaging and Meaningful Content on Social Media?
One Big Idea For Creating Potent Blog Content
by Lucas MillerOctober 24, 2016 Ever heard of a “matryoshka” doll? If not, you’re probably not all that familiar with the Cyrillic script. No worries – in simpler terms, it’s a Russian doll. You might’ve played with one or two at your grandparents house while growing up – from what I’ve seen, the elderly tend … Continue reading One Big Idea For Creating Potent Blog Content
How to Double Check An Agency That Claims It’s “Getting Into Content”
by John Miller Follow @ScribeMillerOctober 24, 2016 We were pitching a prospect last week on a possible content marketing program, and they told us the design agency they currently use was “getting into content.” That claim seemed like a stretch, so we checked. Ugh. It took one paragraph of one blog post to determine that, … Continue reading How to Double Check An Agency That Claims It’s “Getting Into Content”
How to Massively Grow your Audience with Video Content
by Sandra Giffin Follow @SandraGiffinOctober 23, 2016 Knowing your audience is critical to video content marketing success and audience growth. If you provide the right video, to the right people, in the right places, you can dramatically improve your results. All of us have had experiences where our marketing was completely off target. My Co-Founder … Continue reading How to Massively Grow your Audience with Video Content
How to Use Content Grouping In Google Analytics
By Courtney Danyel October 19th, 2016 If your site has a lot of content pages, analytics can be a challenge. Sure, you can identify the best and worst performing pages, but how can you analyze the performance of different categories, different groups, of content as a whole? Content Grouping is a feature in Google Analytics … Continue reading How to Use Content Grouping In Google Analytics
Gating Content To Earn Leads
By: Rand Fishkin October 21st, 2016 Content Gating: When, Whether, and How to Put Your Content Behind an Email/Form Capture – Whiteboard Friday Have you ever considered gating your content to get leads? Whether you choose to have open-access content or gate it to gather information, there are benefits and drawbacks you should be aware … Continue reading Gating Content To Earn Leads
How To Optimize Content Elements To Earn Featured Snippets
by ZOG Digital Follow @zogdigitalOctober 20, 2016 Though content can be constantly optimized for search with off-page SEO tactics, the returns on time spent may diminish as SEO experts identify that the rise in position momentum begins to slow. In some cases, the work may begin to be hindered if the content is weaker than … Continue reading How To Optimize Content Elements To Earn Featured Snippets
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