Max Alex — February 9, 2017 — February 9, 2017 1. Digital Video Is Accessible To The Masses What’s so important about digital video content? Everyone uses it! Digital video is used by audiences of ALL ages – it’s not just for younger viewers. Digital video is also an extremely valuable tool. When measuring usage … Continue reading The 3 Reasons Why Interactive Video Is Great For Your Video Content
Zach Heller — February 8, 2017 Follow @zheller— February 8, 2017 Over the course of the last several weeks, we have covered the area of content marketing from a few different angles. That’s because we identified a number of distinct ways that companies can use content in their marketing efforts. They can use content for … Continue reading Content for Organic Rankings
By Emily Culclasure February 7th, 2017 Creating content is only the first step of the content marketing process. After producing carefully thought out content and distributing it to your audience, the next step is to measure the success of your efforts. Why? Because data is necessary for continual improvement. And if you don’t see results … Continue reading 3 Metrics To Measure Content Marketing Success
By Heba Hosny February 6th, 2017 “If utopian fiction became the new trend, I wouldn’t read it.” – Veronica Roth It’s that time of a year again…The internet is showered with experts claiming that they have nailed 2017 content marketing trends, predictions, benchmarks …you name it. By the end of 2015, after immersing myself in … Continue reading Jaw-Dropping 2017 B2B Content Marketing Controversies (and What Can You Do About Them) [Stats]
Kristen Dunleavy — February 4, 2017 Follow @KristenWritesIt— February 4, 2017 It happens to all of us from time to time. We want to get a new message out ASAP, but despite our intense brainstorming, the ideas simply aren’t there. No worries! Chances are pretty good that the solution to our dilemma is right at … Continue reading 10 Ways to Repurpose Your Content for Email Marketing
Mike Parry — February 3, 2017 — February 3, 2017 Previously I looked at making emails more useful for your subscribers in order to improve engagement through relevance and targeting. But you can become even more useful through content marketing. Sending helpful, informative, or entertaining information can help retain customers and increase customer lifetime value, … Continue reading Making Emails More Useful: Content Marketing
Mary Hiers — February 2, 2017 — February 2, 2017 Israeli-American psychologist Daniel Kahneman is an expert in the psychology of judgment and decision, and his research has challenged assumptions of human rationality as a driver in economic decision-making. He has said, “Your first impression of a thing sets up your subsequent beliefs. If the … Continue reading How to Get Your Content Published on Forbes, Huffington Post, and Business Insider
Wondering what’s holding you back from greater content? Columnist Julie Joyce discusses what you can do to go above and beyond the usual. Julie Joyce on February 1, 2017 We’re creating a lot of content these days. It’s everywhere. Everyone is writing; everyone has a blog. I’m truly waiting for the day when … Continue reading How to go above and beyond with your content
As Google continues to invest in machine learning technology to help it better understand and parse user queries, columnist Eric Enge emphasizes the need for marketers to continuously improve content quality and user satisfaction. Eric Enge on February 1, 2017 Back in August, I posited the concept of a two-factor ranking model for SEO. … Continue reading How machine learning impacts the need for quality content
by Holly Pavlika, Columnist, January 30, 2017 With the proliferation of influencer content and the increased scrutiny of the FTC on disclosures, one of the critical elements is maintaining authenticity. In a time where so many CPG brands are investing in influencer marketing due to the abounding opportunities, do too many sponsored posts mean … Continue reading 80% Of Influencers Report Never Receiving A Negative Comment On Sponsored Content
