Social media and content marketing go hand-in-hand. Columnist Jordan Kasteler shares ways to ensure your social efforts are getting your content in front of more eyeballs. Jordan Kasteler on February 28, 2017 Content marketing and social media seem like they were made for each other. There are currently over 2 billion social media users … Continue reading Using social media to jump-start your content marketing strategy
Roee Ganot — February 28, 2017 Follow @RoeeGanot— February 28, 2017 The old link building strategies just don’t work anymore. You can’t just write some flimsy guest post copy, collect your backlink, and watch your position in search rise and rise. You can’t just leave some comments in a blog post or YouTube video and … Continue reading Top 2017 Link Building Content
Jonathan English — February 24, 2017 — February 24, 2017 You’ve seen how incredibly effective content marketing can be at encouraging leads to move through the funnel, from first touch to closed sale. But what about video content marketing? In this modern, video-mad world, if you’re not integrating video comprehensively into your content marketing strategy … Continue reading 3 Breathtaking Examples of Video Content Marketing Done Right
Annaliese Henwood — February 20, 2017 Follow @MktgInnovator— February 20, 2017 So you have your blog established, but is it bringing the results you expected? If not, you may be missing one or more of these essential blog content elements. Regardless of your years of experience or the amount of influence you may have, there’s … Continue reading 10 Blog Content Elements That Make It Awesome and Effective
Brands Not Delivering On Content, Market Share Goes Unclaimed by Laurie Sullivan @lauriesullivan, February 16, 2017 As sophisticated search engine algorithms from Bing and Google look for “precise” answers to queries, brands just don’t delivering the content. Conductor’s report, released Thursday, analyzes the market share for organic content during the 2016 holiday season and calls … Continue reading Brands Not Delivering On Content, Market Share Goes Unclaimed
Useful feature will automatically remind users of time-sensitive events. Greg Sterling on February 16, 2017 In the battle of the virtual assistants, there are the rumblings of a feature war. Microsoft’s Cortana is introducing a new “suggested reminders” feature that mines email for deadlines, commitments or time-sensitive events and turns those into reminders automatically. … Continue reading Cortana introduces “suggested reminders” based on email content
Columnist Casie Gillette shows how regularly evaluating your keyword rankings and associated content can be a great way to stay on top of a long-running SEO program. Casie Gillette on February 16, 2017 If you’ve been working with one client or one site for a long time, you know it can be challenging to … Continue reading Keyword SWOT analysis: Finding your content opportunities
By David Schneider February 16th, 2017 Should you repurpose your blog content? According to online marketing influencers, Crazy Egg and KissMetrics Co-Founder Neil Patel, as well as Moz Co-Founder Rand Fishkin, you should—but you should do so with care. Based from my own experience at NinjaOutreach, I tend to agree. There are various benefits to … Continue reading 6 Ways To Repurpose Your Blog Content
Mark Miller — February 15, 2017 Follow @MMtwopointfive— February 15, 2017 Video content is some of the most engaging, innovative, and results-driving marketing material an organization can create. American adults watch about 5.5 hours of video content every day. Brands that can capture a portion of that time can viscerally connect with their audience, earn … Continue reading How to Get Started with Video Content Without Spending a Penny
The Email Edge: Content And Email by Ray Schultz, Columnist, February 14, 2017 Here’s yet another study showing that content drives brand. Of the 300 firms polled by Clutch, 79% do it to improve brand visibility. And they’re active at it: 35% of the enterprise marketers create content, as do 42% of the B2B firms … Continue reading The Email Edge: Content And Email
