Tag Archives: Content

How to Choose the Right Hashtags When Promoting Blog Content

Christopher Hutchens — May 4, 2017 — May 4, 2017 Writing and promoting blog posts is an essential part of any inbound marketing strategy. Without content, you won’t attract visits from search. And without promoting, you won’t gain the traction you need for your post to shine. But how do you promote the content after … Continue reading How to Choose the Right Hashtags When Promoting Blog Content →

The keys to activating content across multiple channels

Content Optimization

Are you getting the most out of your content? Columnist Jim Yu offers tips on how to develop content that can make an impact and drive results across channels. Jim Yu on May 4, 2017 Sometimes when we think of content marketing, we fall into the trap of understanding it solely as a limited set … Continue reading The keys to activating content across multiple channels →

Why Small Businesses Need Content Marketing [Infographic]

Small Business Tools

Max Greene — May 1, 2017 Follow @muffinmarketing — May 1, 2017 CONTENT: A strong strategy can help your small business online To those without experience, content marketing can seem like a “nice to have” rather than an essential feature of your online promotion. And sure, techniques such as pay-per-click and social media can sometimes … Continue reading Why Small Businesses Need Content Marketing [Infographic] →

User-generated content: What your brand can learn from Spotify

Content Management Tools

Columnist Jason Warnock explains how you can take a page from Spotify’s powerful UGC-based campaigns and incorporate them into your brand’s marketing strategy. Jason Warnock on May 2, 2017 A. Aleksandravicius / Shutterstock.com You’ve decided to make user-generated content (UGC) a priority for your brand. But now you’re struggling to get your UGC campaign … Continue reading User-generated content: What your brand can learn from Spotify →

Ecommerce Content Marketing: The Ultimate Guide

eCommerce Content

Andy Beohar — April 28, 2017 Follow @sevenatomsbuzz— April 28, 2017 Reaching new audiences online can be difficult as an ecommerce brand, especially because it is a challenge to build links, attract search traffic, and encourage social shares to product pages. That’s where ecommerce content marketing comes in. Below, we offer some actionable tips that … Continue reading Ecommerce Content Marketing: The Ultimate Guide →

Blogging Strategy That Works: Reduce, Reuse, Recycle Content To Attract A New Audience

Blogging Tactics

Marko Saric — April 29, 2017 Follow @MarkoSaric— April 29, 2017 The New York Times shut down some of their blogs. The reason was that they “got very, very little traffic, and they required an enormous amount of resources, because a blog is an animal that is always famished.” The visitors “expected us to be … Continue reading Blogging Strategy That Works: Reduce, Reuse, Recycle Content To Attract A New Audience →

How The Best Marketers Curate Content For Twitter

Twitter Tools

Ross Simmonds — April 29, 2017 Follow @thecoolestcool— April 29, 2017 Curating content on Twitter is one of the best ways to grow your account. If you’re looking to grow your Twitter account quickly, establishing a consistent process for finding and sharing content can be a great way to do exactly that. Content curation is … Continue reading How The Best Marketers Curate Content For Twitter →

What People Want Out of Video Content

Video Content

Roee Ganot — April 28, 2017 Follow @RoeeGanot— April 28, 2017 You’ve got your ideas about what you want to promote in your video content. You’ve probably even already got a video marketing strategy. But have you given real thought to what your audience wants to see in your videos? Sure, you’ve thought about how … Continue reading What People Want Out of Video Content →

How to secure buy-in for your content marketing program expansion

Digital Marketing Strategies

How do you get your executive team to recognize the need to expand your content marketing program? Columnist Rachel Lindteigen shares tips to help you lay the groundwork and find success. Rachel Lindteigen on April 28, 2017 While you understand the importance of content marketing and the potential it has to drive business, do … Continue reading How to secure buy-in for your content marketing program expansion →