Bob Hutchins — April 24, 2017 Follow @Bobhutchins— April 24, 2017 “How much should I spend on my content marketing?” It’s a question that many business owners consider, but few want to ask. Instead, they hold the question to themselves: “If I ask, they’ll try to upsell me.” “I should be the one to know … Continue reading How Much Do Companies Spend on Content Marketing? [Infographic]
57% Of Video Viewers Discover Content Through Search by Laurie Sullivan @lauriesullivan, April 27, 2017 A shift in behavior is changing the way consumers search and find videos, as well as their perception of video advertising. Those habits are becoming difficult to change. Currently, 57% of consumers discover online video through search; 50% through social … Continue reading 57% Of Video Viewers Discover Content Through Search
Columnist Julie Joyce explains how clients’ and other stakeholders’ involvement can greatly improve the success of your link-building campaign. Julie Joyce on April 26, 2017 I’m one of those people who thinks I can usually handle things by myself — I don’t need or want anyone’s help. It’s been tough for me to let … Continue reading Content and links: It really does take a village
Lydia Cockerham — April 23, 2017 — April 23, 2017 You know about the buyer’s journey. The marketing funnel. A.k.a. the stages leads move through from discovering their problem to picking your solution. The awareness stage — or top of the funnel — is the first step potential customers take on the way to sale … Continue reading 23 Captivating Examples of Awareness Stage Video Content
Jim Yu explains how search data can be used to better understand your customers, allowing you to create targeted, “intelligent” content that will really move the needle. Jim Yu on April 21, 2017 Customer journeys have evolved significantly in their complexity, with the sheer amount of touch points possible exploding due to digital advancements. … Continue reading SEO & intelligent content: Discovery, connection and improved performance
Columnist Megan Hannay takes a look at why big brands need to create in-depth local content to boost local reach, even in a world of “instant answers.” Megan Hannay on April 21, 2017 In my last post, I wrote about why local businesses need to focus on digital data sharing to perform better for … Continue reading Preparing for local reach in a ‘post-rank’ world, Part 2: Create content for local research
Marvin Russell — April 18, 2017 Follow @marvinrussell— April 18, 2017 I’ve personally collected about 100,000 emails. Half of those emails were collected by offering exclusive bonus content in exchange for an email address. It’s not enough anymore to simply ask for a email subscription, unless of course you brand is extremely well known for … Continue reading Content Upgrades: A Super Simple Beginner’s Guide [Infographic]
Joe Gillespie — April 20, 2017 — April 20, 2017 One of my favorite campy science fiction movies is the 1997 underrated classic Starship Troopers. Embrace the intentionally hammy acting, the gratuitously guffaw-inducing violence, and the over-the-top special effects, and the movie becomes a definite guilty pleasure. A line spoken in an authoritative tone by … Continue reading How to Use Blog Ghostwriting for Great Content with Busy Executives
Many SEOs are turning to content marketing to replace or supplement their link-building efforts, but consumers think most of this content is clutter. How do you stand out? Columnist David Freeman has some advice. David Freeman on April 20, 2017 Links have always commanded significant focus when it comes to increasing organic search performance. … Continue reading 4 tips to maximize content marketing performance
Aashish Sharma — April 17, 2017 Follow @ineedseo— April 17, 2017 In terms of SEO, WordPress is one of the best CMS knew to date to publish your content. Back on benefits and good SEO optimization practices on WordPress. Creating and launching a full-fledged Web site is not enough to make your brand stand out … Continue reading The SEO Benefits of Using WordPress to Publish Your Content
