Jomer Gregorio — May 23, 2017 Follow @JomerGregorio— May 23, 2017 In the past recent years, content marketing is one of the few digital marketing strategies that really gets the attention of many businesses of all sizes and types. When executed properly, content marketing can help you build your digital persona, as well as attract … Continue reading Contextualized Content Marketing in a Nutshell [Infographic]
Zac Johnson — May 18, 2017 Follow @zacjohnson— May 18, 2017 We all know the importance and power of creating content on the internet, but when there are over a billion other active websites doing the same exact thing, it’s pretty hard to compete. With so many sites focusing strictly on text articles and creating … Continue reading The Rising Power of Visual Content [Infographic]
By Vikas Agrawal May 19th, 2017 Experts predict that, in 2017, content marketing will be tougher than ever. Thought leaders like Mark Schaefer even consider the possibility of content marketing being unsustainable in the near future. In what he describes as the “Content Shock”, Schaefer predicted that there’ll soon be more content on the internet … Continue reading 6 Visual Content Marketing #Stats (& How To Take Advantage Of Them)
Emma Vince — May 19, 2017 — May 19, 2017 You have an idea. You produce a great article and hit the publish button. Is that enough? The answer to that question is most definitely NO. It’s not enough to simply publish content and wait for the traffic to find it. You need to push … Continue reading 10 Tips To Help You Successfully Promote Your Blog Content On Social Media
Salma Jafri — May 19, 2017 Follow @salmajafri— May 19, 2017 Why are you making videos? What do you hope to achieve from these videos? I know it sounds cliched but when you start with why you’re doing something, it’ll be easier to do and to stick with it because you’ll have a goal in … Continue reading 5 Steps to an Effective Video Content Strategy
By Sagi Solomon May 18th, 2017 Content publishing is the most powerful marketing tactic available to B2B marketers. Brands are churning out content at an incredible pace, and 38% of marketers are publishing new content at least weekly, if not more often. Most brands, however, aren’t great at understanding how to maximize their content’s ROI. … Continue reading 3 Ways Marketing and Sales Tech Can Boost Your B2B Content ROI
What can today’s industry shifts tell us about the future of SEO and content marketing? Columnist Jim Yu discusses some current trends and their implications. Jim Yu on May 18, 2017 Google has thrown a lot at marketers in just the last five years. All of these big changes — from rolling out major algorithm … Continue reading 5 massive SEO and content shifts you need to master right now
Thinking about podcasting as a B2B content strategy? Columnist Megan Hannay lays out the benefits and drawbacks of podcasting, and the time and equipment that you’ll need. Megan Hannay on May 17, 2017 For B2B marketing, I’m a big believer in focusing on the one or two primary content vehicles for your brand. Some … Continue reading The podcast option: How audio content can help build a B2B business
Hephzy Asaolu — May 16, 2017 Follow @http://twitter.com/iamladywriter— May 16, 2017 I needed to buy a skirt suit, so I went into a popular boutique in the suburb to get one. As I entered into the shop, the shop attendant greeted me and started showing me their latest shoes and bags. I told him, No. … Continue reading The Campfire Effect: How To 10x Your Email List With a Content Upgrade
Susan Friesen — May 9, 2017 Follow @eVisionMedia— May 9, 2017 How to Use Highly Effective Keywords for a Search Engine Optimized Website Last week I wrote about the basic search engine optimization principles all entrepreneurs and business owners should be aware of when representing their business online. And because search engine optimization can be … Continue reading The Many SEO Benefits of Creating Keyword-Rich Website Content
